iWorld

HD and IPTV: Taking television to the next level

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/28/HDTV.jpg?itok=Z2tehXnT

SINGAPORE: High Definition Television (HDTV) has garnered a great deal of interest from early adopters largely because of the dramatic increase in picture quality, which supports the consumers' demand for ever larger screen sizes. In order to appeal to the wider consumer audience HDTV will need to demonstrate considerable additional value over that of the standard definition incumbent.

On the other hand, Internet Protocol Television (IPTV) offers a foundation for the delivery of such value as it provides the capability to offer truly tailored television services in either a lone viewer or community viewer based environment. The additional resolution afforded by HDTV, enables the compelling visual presentation of the information and controls, which will form a vital part in the translation of HDTV demand from the early adopters to the high value mass market.

ANT Software Ltd (UK) executive vice president sales and marketing Stephen Reeder said, "For most people, TV today still consists of a small number of channels with little or no information about the programming, which is on offer. Over the past 25 years, the introduction of cable, satellite and digital terrestrial television delivery has seen the addition of many more channels, increased programme information, Electronic Programme Guides (EPGs), and most recently, interactive services. Consumer acceptance of the increase in programming has been positive, with some regions, like the UK, experiencing extremely high take up rates."

What HDTV alone can't provide is the transformation of TV from a singular experience where programming is broadcast to the consumer, to a truly tailored service where customers can see what they want, when they want to see it. Here's where IPTV steps in.

What can IPTV deliver that other delivery systems can't?

IPTV offers a one-to-one relationship between the viewer and the content they are viewing. It means that the viewer has the capability to pause, rewind or skip through a programme under their direct control without affecting other viewers in different locations. "The flexibility afforded by this one-to-one relationship extends far beyond the control of broadcast programming. Most basic IPTV systems offer on-demand movies, special interest channels and compelling interactive services ranging from gambling and Karaoke on demand to simple gaming for the children. In other words, customers can watch what they want to watch, when they want to watch it," said Reeder.

On the other hand, HD is important to IPTV because the latter offers immense flexibility and considerable potential customer value. "HD provides a dramatic increase in screen resolution, which in turn provides the potential for more information to be displayed in a clear and easy to understand form," Reeder added.

In conclusion, he said, "HDTV has made an impressive impact amongst the early adopter consumers. Although the value proposition of improved picture quality and the ability to support larger screen sizes is unlikely to be sufficient to ensure mass market success. IPTV and the HTML based technologies associated with it have much to offer in building the value necessary to underpin HDTV mass market adoption. The industry leaders are already putting in place the necessary foundation for a range of products and services, which will enhance the HDTV value proposition and create the required market pull to ensure success."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/hooq-800x800.jpg?itok=ZT8lyUtU
Hooq brings exclusive content for India

Hooq has announced the addition of new exclusive set of DC titles to its already extensive content catalogue especially for its Indian audience. The new title includes illustrious and renowned names such as Supergirl, DC Legends of Tomorrow, Flash and Lucifer which will be available for Hooq users.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/eros-now--800x800.jpg?itok=HoU52l2F
Eros Now's content available to Lyca TV's European customers

Eros Now, the cutting-edge over-the-top (OTT) Bollywood entertainment platform owned by Eros International Plc, yesterday announced that it is now available on the Lyca TV platform.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/vista-800x800.jpg?itok=jeP46MvS
Vista, Zoo Digital tie up for regional India expansion

Zoo Digital has partnered with Vista India Digital Media Group to increase the latter’s presence in Mumbai for localisation into eight of the most popular Indian languages. This deal supports Zoo’s services for online platforms such as Amazon, iTunes and Google Play that are seeking to capitalize...

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/jio-800x800_0.jpg?itok=XNddl9kk
Jio Money Merchant app helps transition to cashless economy

Reliance Industries Ltd (RIL) chairman and managing director Mukesh Ambani today, while unveiling Jio’s Happy New year offer, lauded the prime minister Narendra Modi for his bold and historic decision to demonetise some currency.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/youtube-800x800.jpg?itok=As-d3RPa
YouTube supports 4K live streaming

The next generation benchmark in television technology, 4K, is still a high-cost format, live or not. Becoming the first service to offer live video streaming at this resolution is the Google-owned video service, Youtube. Starting today, the platform is bringing 4K support to its live streams and...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/netflix-800x800.jpg?itok=UgxvgmZU
View Netflix offline now, or YouTube & Amazon

Netflix fans in India are in a state of euphoria. The subscription-based VOD service will now allow its users to download some of its shows and films, and watch them offline.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/jio-800x800.jpg?itok=k2W6CzkF
Jio extends HNY free data offer up to 31 March '17

Taking a significant lead over the incumbent telecom operators, Reliance Industries Ltd (RIL) chairman and managing director Mukesh Ambani today showed some more `datagiri’ while announcing a slew of new offers and initiatives that all had an underline themes of Digital 2017 and Happy New Year (HNY...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Naidu-Rajyavardhan.jpg?itok=__OEwq-D
Encourage cashless transactions, Naidu urges officials

NEW DELHI: M Venkaiah Naidu, who holds the dual charge of the ministries of information & broadcasting, and urban development and housing & urban poverty alleviation, yesterday urged officials in both the ministries to facilitate cashless economy and encourage digital and online...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/Facebook-800x800.jpg?itok=i0GlfFlt
Facebook pumps Rs 27 lakh in fashion start-up CoutLoot

CoutLoot, one of the India’s first end-to-end fashion re-commerce platforms has been selected for Facebook’s developer-focused FbStart programme, which is designed to help early-stage mobile-focused startups on building and growing their apps. The curated marketplace that focuses on pre-loved...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories