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NDTV Profit goes for complete makeover

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MUMBAI: Starting today, business channel NDTV Profit is sporting a new look. The aim is to give it a contemporary look after 18 months of launch.

Elements such as silver grey background with text in vibrant contrasting colours to draw viewer attention, sleeker super bands which take less space on the screen have gone in to making the channel more contemporary and visually enriching, according to an official release.

The makeover signifies the need of useful information for viewers as they trade, invest and look at alternative options. It combines the pulse of world markets along with the news flow from India to present the complete picture.

Commenting on the launch of the new look, NDTV Profit executive editor Shivnath Thukral said, "The frenzy of yesteryears has now been replaced with a more balanced perspective in presenting and digesting information. Profit's new look will ensure that this need for balance is met. The new look is also linked to the feedback of our millions of viewers whose information requirement is constantly evolving."

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