Television

Mobile Televison: The next big thing

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/26/indiantelevision_1.jpg?itok=egyqe6Mp

SINGAPORE: While the rain Gods are showering upon the city of Singapore, there is an onslaught of discussions on the new technologies for broadcasting at the Broadcast Asia Summit 2006 being held in Expo City.

With a full house on a Monday morning, professionals from various media companies from Asia and elsewhere are lapping up all that there is to.

What with the revenue expectations for mobile TV globally pegged at $ 682 million within the next five years, broadcasters in the space are raring to go! Its popularity in the markets where it has been rolled out, will definitely help broadcasters meet that mark if not more.

The two morning sessions saw discussions and presentations on Asian digital cinema and also an update on delivering mobile television to handheld devices. The latter provided an international review and update on mobile television and an overview of the technology and services being offered across various countries like Italy, Japan, Korea, the UK and the US.

Consumers have reacted favourably to mobile television in the markets where the services have been launched. Close to 76 per cent consumers in the UK are willing to pay for mobile TV. On the other hand, consumers in Finland and France are willing to shell out € 10 and € 7 respectively per month for mobile TV. 

In turn, what consumers want is good picture and sound quality, value for money, right selection of channels, service availability, simplicity of use and a multimedia device. 

The speakers for the session comprised Broadcast Australia broadcast services director Clive Morton, Kobeta Korea manager of planning team Hyun Ho, Qualcomm MediaFLO director of international business development Jeffrey Brown, TBS Japan development manager Hidefumi Yasuda, Nokia director of strategy Juha Lipiainen, TeamCast France executive director Gerard Faria and Enenys France president and CEO Regis Le Roux. 

While the service is gaining popularity, there seems to be ambiguity in terms of the regulations required for the same. Should the broadcaster be the ultimate content regulator for mobile TV or should it be the telecommunications company? That is one area where not much progress has been made. Brown said, "The spectrum regulation for mobile television services is fragmented per country per industry. It isn't clear still whether the broadcasting authority or the telecommunications authority is responsible for regulating content. But the transition is slowly happening as the industry is understanding the value of mobile television." 

Interestingly, while the number one telecommunications company in Korea S K Telecom accepted and adopted this new technology easily, there was resistance from KTF and LG Telecom, who were reluctant to offer mobile television technology - T-DMB - on their mobile devices.

The reason behind this was that since mobile television was being offered free, consumers would watch more television on their handhelds and in turn use less of SMS and internet services, which in turn would mean a significant revenue loss for them. However, these two companies had to eventually succumb to the popularity of mobile television and started offering the technology on their devices late last year. 

The requirements for a mobile TV device are:

*Watch up to four hours TV 
*Large anti glare screen 
*Simple to operate TV 
*Recording capability 
*Always up to date Electronic Service Guide 
*Camera and camcorder to record own content
*Consumers use mobile television mostly to pass time, for example, while waiting for something. They also use it to stay updated with news, to relax or entertain oneself, as a background entertainment while doing other things, to create their own space ( e.g. in public transportation) or as a second TV while the household's TV is used by others.

The top three usage situations among active users of mobile TV are:

*When traveling using transportation 
*When at home 
*When at work 

According to Brown, the potential mobile TV users globally in 2008 - 2010 will be in the range of 100 - 200 million. As per a research done by Nokia in major cities in 32 countries, it was found that by end 2005, there were two billion mobile phone subscribers globally and is expected to reach three billion by end 2009. While there were 735 million mobile phones sold in 2005, the projections for 2009 are 944 million. 

So does mobile TV have future potential? Yes, but assuming that the pricing and content are in line with consumers' expectations and needs.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/vikky-800x800.jpg?itok=tT_jQk1v
'Vicky goes Desi' on NDTV Good Times

After having gone Veg and Foreign, Chef Vicky Ratnani is back in kitchen and is all set to return to your television screens with a brand new show called Vicky Goes Desi on NDTV Good Times. This time the chef is on a mission to create Indian flavours packed into brand new recipes.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories