Television

Ek Main Aur...ties up with 'Corporate'; Sa Re Ga Ma Pa L'il Champs set to roll

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/20/zee.jpg?itok=cCCjthmv

MUMBAI: Zee TV's music talent hunt show Sa Re Ga Ma Pa Ek Main Aur Ek Tu has tied up with Percept Groups P9 Integrated Pvt Ltd. to promote the film, Corporate. Director of the film Madhur Bhandarkar was a guest on the show this week.

Meanwhile, the auditions for the next series Sa Re Ga Ma Pa L'il Champs will be held tomorrow (17 June) in Lucknow at the Ravindralaya Auditorium and in Delhi at the National Science Centre. The audition in Mumbai will be at the Russian Culture Centre on 18 June. This contest is open to children between the ages 8 to 15 years. The series is expected to go on air next month.

As a part of the tie up with P9, Corporate will be extensively promoted on the channel. Besides this, the biggest draw of the alliance is that the film's lead actress Bipasha Basu will be a guest at the grand finale of Ek Main Aur Ek Tu in Dubai. Kay Kay Menon, the lead actor in the film, is also expected to be present. The finale will be held on 24 June.

Director Gajendrra Siingh said, "All along the series, we have had promotional tie ups with many Hindi films and to be associated with a director like Madhur Bhandarkar, who is known to be a trendsetter in his craft, is a privilege."

Zee TV vice president marketing Tarun Mehra said, "It is a pleasure to be associated with the movie. Sa Re Ga Ma Pa Ek Main Aur Ek Tu's performance has surpassed our expectations and at this stage, we are proud to associate ourselves with a promising movie like Corporate."

This week, Bhandarkar along with the film's music director Shamir Tandon, witnessed the two final jodis, Ujjaini and Aishwarya and Banjyotsana and Sharib, perform to a live orchestra. Both left the sets impressed with the young talented jodis sing to the tune of string instruments.Says Bhandarkar, "We had lots of fun during the semi-final in Mumbai, and we look forward to seeing the participants yet again in the finals. We have an interesting surprise in store for the winners."

Tandon said, “It is awesome that people as young as them are getting an opportunity to showcase their talent to billions of people via television. I am envious of them.”

P9 general manager marketing Maneesh Mathur says, "Today, a film has a very short shelf life, so marketing of a film is as important as the content of the film. Corporate will get a lot of visibility because it will be promoted across the Zee Network and Sa Re Ga Ma... will deliver higher ratings because of the celebrities. We are confident that this tie up will benefit both Zee and Sahara One Motion Pictures."

The finale of Sa Re Ga Ma Pa Ek Main Aur Ek Tu is expected to have performances by the finalists and the ousted jodis. The winners of the contest will receive a music contract worth Rs 50 lakh, and will also receive a grand surprise from Bipasha Basu and Madhur Bhandarkar at the event.

Today, the jodis are performing in Delhi at the Talkatora Stadium with Hariharan as the judge. The jodis will perform in Kolkatta on 18 June at the Nazrul Manch with Leslie Lewis and singer Usha Uthup as the judges. Sa Re Ga Ma Pa Challenge 2005 winners Debojit and Vineet are to be the hosts at both these events respectively. The show in Delhi will be aired on 22 June and the Kolkatta show will be aired on 23 June at 10 pm.

Viewers can watch the finale of Ek Main Aur Ek Tu on Zee TV, on Saturday, 24 June, 8 pm onwards.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/doordarshan800.jpg?itok=u5NwmANY
Urban areas dominate DD viewership: Zapr

MUMBAI: Once the sole television provider in India, Doordarshan (DD) has survived the onslaught of television privatisation over decades. TV analytics conducted on DD channels provide insights into its diverse content across sports, Hindi entertainment and news and how the broadcaster is still...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/poker2_0.jpg?itok=yf0oPPVf
Guest Column: Online poker the next big wave in digital

With poker’s popularity having touched heights in the US, the UK, China, and other European nations, the card game online has also begun to gain immense traction in India. People in India have begun to recognise poker as a skilled-based game. This is one of the major reasons why a large number of...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/newsx_0.jpg?itok=__V4npdX
NewsX launches its biggest campaign to unearth non-performing assets

NewsX has launched India's biggest investigation into Non-Performing Assets (NPAs) by kicking off a 100-day campaign to help strengthen India's financial backbone by weeding out non-performing assets that are weighing down on banks.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/btvi.jpg?itok=zk9pLhf1
Shaping the future of Information and Entertainment industry at magnetic maharashtra, exclusively on BTVI

The State government’s initiative ‘Magnetic Maharashtra Convergence Summit 2018’ held recently in Mumbai, showcasing progress of Maharashtra, witnessed participation from major players and Indian companies. The summit focussed on building the state economy with a total committed investment of Rs12...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/bbc.jpg?itok=9DZqDrRf
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/u-cypher.jpg?itok=2BlC65s-
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/phero.jpg?itok=fVblOXVn
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Untitled-1.jpg?itok=-HY_PRCd
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/chrome.jpg?itok=TMMjv7Nc
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories