| This
Podcast.com showcase features audio and video podcasts created by and for
fans of the World Cup experience, highlighting matches, celebrations, and everything
in-between. The site is available at worldcup.podcast.com as a free service
to football fans around the globe.
Podcast.com
states that Podcasts are augmenting and often replacing mainstream media as
a trusted, compelling source for coverage of major local and world events.
Podcast.com
founder and CEO Scott Beatty says, "This is the first World Cup in history
that is being covered by the fans. We estimate that by the 2010 World Cup, 50
per cent of football fans worldwide will be following the matches via consumer
generated media, including podcasts of audio, video, pictures and text. Fans crave
authenticity that podcasts provide. Media
is being democratised through these podcasts, and we want to accentuate this movement."
The
Worldcup.Podcast.com node marks the launch of a Podcast.com initiative
to offer branded subdomains under the Podcast.com URL. Podcast.com will
regularly create easy-to-remember subdomains about specific subjects that enrich,
inform and delight consumers with focused interests.
Podcast.com
is a service that allows listeners and viewers to quickly search for and sample
podcasts within the browser without having to subscribe to individual podcast
feeds.
This unique functionality fills the consumer need to quickly navigate
through the glut of rich media available on the Web today. Podcast.com
says that it amplifies the media that individuals and companies make in order
to help media creators find more audience and media consumers find the content
they desire. | 
