Fluid Audio brings American Idol Underground to Fox'

MUMBAI: Fluid Audio Networks' web site, American Idol Underground, will be used to create a "micro site" on Fox Interactive Media's The new site provides visitors immediate access to American Idol Underground's online branded music player, where they can listen to and judge the music of emerging artists and submit their own music for review.

"The American Idol Underground micro site will expose American Idol fans to a whole new universe of undiscovered talent through access to American Idol Underground's 50-plus online music players. Additionally, this is a great opportunity for American Idol Underground bands and solo acts to get in front of the nearly 10 million people who visit each month," said Fluid Audio Networks chief executive officer and founder Justin Beckett.

" is a community for 'American Idol' fans looking to enrich their experience through our interactive offerings. The addition of American Idol Underground adds to another dynamic, interactive application for our fans to take part in," said Fox Interactive Media vice president Jeff King.

In addition to rating emerging artists and discovering new bands, the micro site, located at, gives fans access to all of American Idol Underground's best features and prizes, including:

Listeners prizes for voting on favorite American Idol Underground artists

Charts ranking artists and highlighting top-rated songs and artists

Music uploads for artists which are guaranteed 200 spins on American Idol Underground's online branded music player

A chance to win cash, musical equipment and exposure for the top rated artists on American Idol Underground.
The American Idol Underground Web site is powered by Fluid Audio's proprietary self-publishing software and is licensed by FremantleMedia Licensing Worldwide, Americas.

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