Summer vacation fuels 'Narnia' DVD sale in India

MUMBAI: The Walt Disney Company has claimed that its The Chronicles of Narnia, has become the highest selling DVD in India. The DVD, released last month, acquired the feat by dethroning the Lion King DVD by over 30 per cent in sales.

The DVD sales were fueled on account of summer vacation and the unique sales promotion activities aimed at children.

The Narnia DVD has been topping the international DVD charts for continuous weeks since its release, according to an official release.

Buena Vista Home Entertainment International VP Daniel Solnicki says, "The success of the DVD has been phenomenal in India echoing its success worldwide (as the highest selling DVD of 2006). The growing hardware (DVD / VCD players) penetration and the aggressive marketing efforts by our partner in India are taking the home entertainment business to new heights."

The Walt Disney Company (India) managing director Rajat Jain said, "Creativity and great stories traverse all boundaries and this movie has been a great Disney experience that audiences across India have embraced with equal fervor."

Says M N Kapasi Excel Home Videos, "The DVD being a value product with its inbuilt language selection feature (English, Hindi) enabling the viewer to watch the movie in the language of his/her choice has further helped the cause. The pan India response has prompted us to add more Indian Languages to future editions. The huge success has also been attributed to the summer vacations and the unique sales promotions activities for children."

Says Mehul Rathod, Movies and More,(India 's only exclusive chain for Movie DVDs)."The DVD has received a huge response, with the summer vacation and the unique sales promotion activities aimed at children. The DVD with its competitive pricing has done extremely well across the country. The product has been a best seller since its release, and has been our highest selling product in terms of its volume and value. "

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