Cellebrum & ICE 365 in alliance to offer Mobile Interactive community VAS

BANGALORE: Integrated telecom VAS solutions provider Pvt. Ltd and ICE 365, UK's mobile interactive community service provider, have entered into an alliance to offer community VAS (Value Added Services) to global markets. This partnership intends to build India's single largest mobile interactive VAS provider, informs an official release.

ICE 365 Ltd CEO Paul Shoker says, "Through such alliances, we hope to bring to the table much more exciting and interactive value added services which cater to the communication and entertainment needs of Indian mobile subscribers. ICE 365 and Cellebrum both share the same core values and customer satisfaction, in terms of services that will be delivered to existing and potential customers. This association is consistent with ICE 365's strategy of developing our global footprint in growth markets, where we can create value for our stakeholders." COO Saket Agarwal adds, "Mobile value added services are poised for rapid growth globally and we are excited to partner with UK's premier mobile interactive community service provider, to tap the booming telecom domain across the globe."

The association will further enhance the foothold of the two VAS providers in the booming Indian telecom market apart from augmenting presence in the global markets. Moreover, the association will offer Cellebrum with seamless access to ICE 365's global experience in this space. Both Cellebrum and ICE 365 will share knowledge on focused parameters based on market propositions, technical and infrastructure know-how that will address GPRS and 3G applications, the release adds.

Cellebrum is already operating across all bearers in mobile telecom solutions domain and is a leading global roaming services provider in India with BSNL as one of its major customers. With this partnership, ICE 365 will offer forward-looking fresh and Funciting TM multimedia viral mobile content and applications thereby, connecting directly with the minds of consumers. This will help mobile operators and content providers identify, build, execute and manage compelling mobile interactive content for a number of mobile device viral community application solutions and address the global telecom market with local content by tapping the local cultures and audiences, the release further adds.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories