Viewership of Fifa World Cup in Europe beats expectations

MUMBAI: Since kicking off last Friday 9 June, the 2006 Fifa World Cup in Germany has received a strong response not just in terms of stadium attendance but also in terms of television viewership in Europe.

Initial viewing figures have been provided by football governing body Fifa’s and Infront’s research agency Sponsorship Intelligence, from the first three days of play.

In Germany, the ZDF coverage of the tournament's opening game featuring the host nation was watched by 20.13 million, a market share of 76 per cent. It was the most viewed Fifa World Cup opening match in history of German television.

England's opening match against Paraguay reached 84 per cent market share in the UK. 12 million people tuning in BBC One’s coverage, which matched the average for England’s group stage games in 2002. This rating does not include the out-of-home viewing television audience, which is expected to be significant due to the air time of this match which was on Saturday 10 June at 2 pm.

Even countries that were not playing in the time period when the ratings were taken have fared well on the television ratings front. A case in point is France. The first three games broadcast on TF1 have shown much improved ratings on average than all the games in 2002 not featuring France (12).

Netherlands's qualification for the 2006 event (the country failed to qualify in 2002) has helped boost the ratings in the country. Around 5.5 million fans watched the team beat Serbia-Montenegro on NL 2. The market share of 89.4 per cent, was well over half more than tuned into the 2002 final.

In Poland, the audience for the game against Ecuador surpassed the 2002 top TVR which involved the final. Poland's opening game got a TVR of 25.7 versus 25.3 for the 2002 Brazil versus Germany final. The match was covered by TVP 1.

In Portugal the team's efforts against Angola drew 2.9 million viewers (a market share of 81 per cent). This was over 30 per cent higher than the top rated audience four years ago. In Norway England's game against Paraguay on TV 2 attracted a market share of 81 per cent .

At the moment, the assessment of the viewing patterns is based on 'overnights' and audiences could be significantly higher once “out of home” viewing is added in to the total. This is likely to run at record levels for this World Cup, given the current public viewing trend and the effect of new media options.

Infront Sports and Media will provide further summary highlights of television audience figures worldwide on a regular basis throughout the course of the tournament.

The company is responsible for the worldwide marketing and sales of the broadcast rights to the 2006 Fifa World Cup. It has made the event more widely available than ever before. There are over 500 broadcasters covering the Fifa World Cup and coverage is being provided in virtually every country of the world.

Latest Reads
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories