Cable ops in US shift strategies to meet IPTV threat; report

MUMBAI: As telcos are gearing up to deploy competitive pay television offerings, a new report from market research division of Light Reading, Heavy Reading indicates that cable companies in US are revamping their video programming offerings.

The cable ops are primarily doing it to fend off growing competition from IPTV services being launched by incumbent phone companies, adding more interactive services to their existing MPEG/QAM broadcast networks.

The report suggests that the cable Next-Gen Video Plans and the Future of IP delves deeply into the next-generation video plans of North American multiple system operators (MSOs) as they prepare for the coming assault from telco IPTV and continue to defend against the competitive threat of direct-broadcast satellite providers.

The report further analyzes the evolution of cable video from both a technology perspective and a business perspective, focusing not just on how MSOs are changing their networks, but also on how they are changing their business models with respect to video on demand (VOD) and the growing trend toward non- linear programming in general.

"MSOs have no near-term plans to swap out their existing infrastructure to adopt end-to-end IP, nor is this type of move immediately necessary," notes Heavy Reading and author of the report senior analyst Sterling Perrin. "In the near term, the MSOs plan to mimic the interesting features of IPTV using their existing MPEG/QAM networks."

Perrin adds, however, that switched digital video (SDV) could be a precursor to an MSO move to an end-to-end IP network -- once SDV proves to be able to deliver quality equal to that offered now by conventional cable networks. "Cable end-to-end IPTV would require the final -- large -- step of replacing currently installed cable set-top boxes with IP STBs," he says. "The rest of the network is moving to IP already."

Cable Next-Gen Video Plans and the Future of IP delivers a complete analysis of the Next Generation Network Architecture (NGNA) initiative from CableLabs, the cable industry's research consortium, including how and when NGNA is likely to be deployed by leading MSOs. The report provides details covering product and market strategies of more than a dozen technology suppliers, including Ciena, Cisco Systems (and its Scientific-Atlanta subsidiary), Fujitsu, Motorola, and Nortel Networks.

The methodology adopted has been exclusive one-on-one interviews with key executives from leading North American cable MSOs provide rich insight into this emerging market sector. Cable MSOs interviewed for the report include Comcast, Cox Communications, Rogers Cable, and Time Warner Cable.

Other key findings of the report include:

MSOs will leverage IP technology (and vendors) to expand their reach beyond the TV and set-top box as they branch into new areas, including delivery of content to mobile devices and to PCs. IP is well entrenched in MSO aggregation and core networks, but non-TV video service will likely be the first beachhead of IP in the access network -- where preserving traffic in an IP form and building on the enormous industry support for IP (meaning lower costs) makes sense.

MSOs are facing a spectrum crunch as they look to next-generation services to compete with both satellite and the telcos, but the situation is not dire. Cable executives interviewed for this report insist they have plenty of unused capacity in their networks. The efforts and innovation of the next three to five years will center on how best to tap that unused capacity.

Deployment of SDV, when it does happen, will not necessarily boost sales of optical transport equipment. SDV is really about doing more with the same - - i.e., boosting the number of video channels available to subscribers without adding any new capacity to the network. The migration will likely be similar to that for VOD, which by its switched nature has allowed MSOs to ratchet up programming choices without having to dedicate much additional bandwidth (if any) to it.

Cable Next-Gen Video Plans and the Future of IP costs $3,795 and is published in PDF format. The price includes an enterprise license covering all of the employees at the purchaser's company.

Latest Reads

Culture Machine launches digital channel Om Bhajan Bhakti

Culture Machine has launched its new digital brand on devotion and spirituality, titled "Om Bhajan Bhakti". The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

iWorld Video On Demand
Welcome offer lands Reliance Jio in 4G speed soup

Even as Reliance Retail today launched 4G F1, the first device under the LYF brand outside the four elements branding, Reliance Jio seems to have received a setback with TRAI declaring its speed to be the poorest among five telecom operators. LYF F1 has been launched with advanced 4G for Reliance...

iWorld Telecom
Vodafone India announces roaming free from Diwali

Vodafone India, one of India’s leading telecom service providers, has announced free incoming calls while roaming nationally for all its customers. Starting this Diwali, all Vodafone India customers, travelling anywhere in the country, can continue to talk worry free without having to cut short...

iWorld Telecom
Facebook updates architecture for India's next billion coming online

GURGAON:  "We (Facebook) are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. We avoid spinners...

iWorld Social Media
Q2-17: Reliance: Jio busts records, organised retail grows 63 percent

The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment - Reliance Retail, continued its growth momentum and profitability in the quarter ended 30 September 2016 (Q2-17, current quarter), while its digital services offering Jio has broken all records in terms of...

iWorld Telecom
Social media 'Ae Dil Lets Airbnb' contest starts

A social media contest has been launched to celebrate the upcoming smash release of ‘Ae Dil Hai Mushkil,‘ a Bollywood feature starring Fawad Khan, Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.

iWorld Social Media
Amazon Prime announces exclusive partnership with Vishesh Films

Prime Video, which is coming as an added benefit for Amazon Prime members in India, will be the exclusive subscription video streaming home for upcoming new releases from Vishesh Films. The releases will stream on Prime Video before their television premiere.

iWorld Video On Demand
Facebook's India-focused news feed feature launched

Social media giant Facebook a short while ago announced a new feature for providing India-focused news feeds. This decision was announced at Facebook's yet-to-be-officially-launched office here (in Gurgaon).

iWorld Social Media
OTT players spend exceeds traditional broadcasters; Netflix weighing Indian content to drive growth

MUMBAI: Online platforms such as Amazon and the streaming giant Netflix have ramped up their investment in programming, investing US$ 7.5 billion last year which is more than HBO, Turner and CBS in most countries including Australia and South Korea.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories