Essel Group to expand media education venture

MUMBAI: Subhash Chandra-promoted Essel Group is planning to expand its media education venture, Zee Institute of Media Arts (ZIMA). The company will invest about Rs 350 million in the venture over a period of three years.

"Zima was launched as a high level pilot project and we are planning a major expansion of the project now. We will keep adding new courses to the curriculum apart from bolstering the facilities. The whole process will take at least three years to complete," states Zee Interactive Learning Systems Ltd (ZILS) CEO Arun Khetan.

According to Khetan, Zima will be trying to position itself as a complete media institute through the new initiatives. "We are looking to introduces courses in the areas of radio, mass communication and various other new media segments evolving. We will be doing training programmes on Intellectual Property Rights (IPR) as well," he says.

Essel Group launched Zima in the banner of ZILS in November 2004, on an initial investment of Rs 30 million. The institute presently offers one year diploma, six months advanced certificate and six months certificate courses in the streams of direction, acting, production, editing, cinematography, writing, sound and animation-visual effects. The fees charged by Zima range from Rs 60,000 to Rs 150,000 depending on the course.

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