Television

MTV launches celebrity romance reality show 'Ishq Deewane'

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MUMBAI: MTV is premiering a celebrity romance reality show MTV Ishq Deewane on 3 June at 7:30 pm. 

Through its 12 episodes, MTV Ishq Deewane will unravel the real world of the couples and introduce audiences to the little things that bind them together, states an official release.

The half-hour format consists of three segments - meeting the couple, setting up the task and the big suprise in the end. 

The channel will showcase the celebrity couples like Shweta & Manav Gohil, Rajeshwari & Varun Badola, Manasi & Rohit Roy and Delnaz & Rajiv Paul amongst others in the show, adds the official release.

MTV Networks India VP and GM creative and content Ashish Patil says, "With shows like Loveline, Love ke liye and more, MTV's always been a love guru. We now take it to level 2 with true life love stories and some really wicked surprises delivered MTV style by your favorite celebrities only on Ishq Deewane!"

On the marketing front of MTV Ishq Deewane, the channel plans an aggressive push on-ground. Within the first two weeks, MTV plans to engage its audiences on-ground innovatively through road shows in Delhi, Mumbai and Ahmedabad.

It has also tied-up with Baskin Robbins and launched a special double-scooped Ishq Deewane Sundae. Anyone who orders this sundae, gets another one of the same, free. 

On the home entertainment front, the channel has tied-up with Excel Videos, to put out MTV Ishq Deewane Superstars Ka Super Pyaar DVD Collection Offer

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