SET
Asia features some shows as: the love story Kaisa Ye Pyar Hai and Ek
Ladki Anjaani Si, the Hindi adaptation of Juana La Virgen.
Additionally, the channel is bringing in
a whole host of new programs including Aisa
Des Hai Mera, Thodi Kushi Thode Gham
and Rishton Ki Dorr, states an official
release.
"Sony
Entertainment Television Asia has been exploring new technology platforms to deliver
our content over the Internet. We knew that with millions of South Asians living
abroad, there was a tremendous opportunity and untapped market of more tech savvy
South Asians in the US and Canada," said SET Asia executive VP international
business Rajan Singh.
"JumpTV will be the first Internet broadcast
platform where SET Asia will be available after much success on cable and satellite
platforms in North America."
"We
are incredibly excited to announce the launch
of Sony Entertainment Television Asia on
JumpTV. South Asian communities are avid
followers of dramas and serials. The quality
of these shows will attract a huge audience
who are not able to access the channel through
a regular television medium. There is no
better way to stay in tune to Indian entertainment,
music and events than through television,
and SET Asia is a lead broadcaster from
the sub-continent," said JumpTV chairman
and chief executive officer G. Scott Paterson.
"The
addition of SET Asia to our channel lineup
is an important step forward in bringing
innovative, original television to one of
the largest diaspora communities in the
world."
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