Television

Sony begins 10 pm band revamp with 'Vaidehi...'

MUMBAI: Sony is all set to launch a new show Vaidehi... Ek Aur Agni Pareeksha. Produced by Aroona Irani, the show will be launched on 5 June and will be aired on Mondays at 10 pm.

After revamping their 8 to 9 pm band, Friday line up and their afternoon band with new shows, Sony is now targetting the 10 pm slot. New one hour weeklies will be launched at 10 pm, the first of which is Vaidehi... The channel will be introducing a couple of more shows in the coming days.

After Jassi Jaisi Koi Nahi went off the airwaves last month, Sony had introduced a new limited episode show - Khauffnaak in the 10 pm slot.

Vaidehi... is a story of a middle class girl with stars in her eyes and dreams in her heart but who eventually gets caught in an unusual situation.

Sony Entertainment Television (SET) India COO N P Singh said, "After Jassi Jaisi Koi Nahi, the 10 pm slot on the channel will have a variety of interesting genres -- drama, real life stories, thriller and detective series, which make for wholesome entertainment. Vaidehi Ek Aur Agni Pareeksha at 10 pm is a show that will find echo in millions of women across the country who spend their life in subjugation and despair. Adding strength and vitality to the story is the suspense, thrill and romance that makes for prime time viewing. Also, working with a successful producer like Aroona Irani, we look forward to an involved audience with Vaidehi..."

"I am glad that Sony Entertainment Television has liked the concept and I hope that Vaidehi... will match up to Sony's expectations. Vaidehi is a story of a girl, her dreams and the reality and also has a social message for viewers. It is all about living life to the fullest and following your own dreams," said Irani.

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