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CNN-IBN to air lifestyle show 'Living It Up'

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MUMBAI: News Broadcaster CNN-IBN is expanding its feature programme line-up with a new weekly show exploring the art of healthy living. The half-hour weekly show Living It Up, anchored by Jotica Sehgal, will kick off on 8 July at 2:30 pm and 5:30 pm. 

Living It Up will have a reality segment The Weight Loss Challenge wherein four dieticians will team up with four overweight people and over seven weeks they will be challenged to loose as much weight. The team, which looses the most weight, will be the winning team. To add some excitement, participants and viewers will be given voting powers, according to an official release.

CNN-IBN managing editor Rajdeep Sardesai says, "The hectic lifestyle that has become a part of our daily routine today is definitely a sign of progress but it takes a toll on our body, mind and soul. Through this programme we are aiming to share little nuggets of information to counter difficult times, manage problems, balance lives and endeavor to get the best out of life. At CNN-IBN, quality programming is a promise that we would like to deliver on a constant basis and Living It Up is a step in that direction.”

Each week, the programme will showcase health, fitness and beauty solutions and the show will also highlight how preventive measures, healthy lifestyle and healthy food. Targeting the discerning viewers, Living It Up will also present capsules on fitness, beauty, parenting, spirituality and alternate therapy.

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