Television

Sab's to launch 'Left Right Left' on 10 July at 9:30 pm

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MUMBAI: After launching Twinkle Beauty Parlour recently, Sab will now be launching a new show Left Right Left -an action packed youth based drama - on 10 July. The show will be aired from Monday-Thursday at 9.30 pm.

Set in contemporary India, Left Right Left is the story of six youngsters Huda, Naina, Yudi, Alekh, Ali and Pooja who come together at the pre NDA Academy with varied interests, dreams, aspirations and goals. They transform from being naive to responsible young men and women who are determined to fight all odds of life.

The show captures the journey of six confused and disoriented youngsters who transform as strong determined individuals. It also renders their realisation for the love of their mother country along the way.

Produced and directed by Tony and Deeya Singh (of Jassi Jaissi Koi Nahi), Left Right Left stars Rajeev Khandelwal (Captain Rajveer), Shveta Salve (Dr. Ritu Mishra) and Puneet Issar (Brigadier Chandok) along with Vikas Manaktala (Huda), Arjun Bijlani (Alekh), Kunal Kapoor (Yudi), Harshad Chopra (Ali), Ghazal Rai (Pooja) and Priyanka Bassi (Naina).

Sab senior vice president and business head Vikas Bahl said, "Our programming strategy consists of introducing new shows that include unique concepts, fresh new faces and an overall packaging that draws the masses, giving the much needed impetus to expand the channel viewer ship. At Sab, we are currently moving in the direction of consolidating our prime-time and are sure that Left Right Left will give us the expected boost."

Sab programming head Priya Mishra said, "Left Right Left is a show based on the youth and is a key differentiator in terms of programming for the channel. Left Right Left is a show different from the competition in the 9 pm - 10 pm slot as none of the other general entertainment channels have addressed the sentiments of youth. The show showcases much larger issues that concern the youth and reflects their attitude."

Tony and Deeya Singh added, "Left Right Left demonstrates a unique story of six youngsters and their way of living life. The viewers will be able to relate to Huda, Naina, Alekh, Ali, Yudi and Pooja since there would be times in their lives, where they would have experienced the same emotions and therefore will empathise with them."

The channel has associated itself with leading fashion house Provogue and designer Deepika Gilani to lend their creative fashion expertise to build the look for this show. Provogue has especially designed the cargoes and Tee Collection for the cast and has also styled Rajeev Khndelwal's look for the show.

The marketing and communication campaign of Left Right Left, the channel claims, is just as differentiated as the show itself. The campaign spanning television, radio, outdoor, on-ground captures the rebellious streak of youth in an innovative manner.

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