South African broadcaster SABC signs TV rights deal with Fifa

MUMBAI: The South African Broadcasting Corporation (SABC) has been awarded the broadcasting rights for all Fifa competitions between 2007 and 2014, which include the two Fifa World Cup final competitions and the two Fifa Confederations Cups that are due to take place during this period.

The next edition of the Fifa World Cup takes place in 2010 in Africa.

The agreement consists of all main audiovisual rights for both free and pay TV as well as radio. In addition, SABC is committed to ensuring wide access for the entire South African media industry including potential sub-licensees.

Fifa president Joseph S. Blatter says, “We are convinced that we have found in SABC a partner that can deliver the beautiful game to South African viewers in an excellent manner. Importantly, its coverage will go far beyond Fifa World Cup broadcasts since it comprises guaranteed coverage of all other Fifa tournaments for men and women and at senior and youth levels so as to promote all of the different facets of the game and strengthen women’s and youth development particularly in South Africa. SABC is joining our alliance to use football to build a better future. I am extremely happy with this momentous deal.”

SABC says that it is committed to playing its part in ensuring that the radio and television broadcasts of the 2010 Fifa World Cup reach the largest possible audience. This contributes to its goal of national building and total empowerment of all African citizens.

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