Star World's new reality show searches for a swimsuit model

MUMBAI: 12 girls, six weeks of exotic shoots. The aim is to feature on the cover of Sports Illustrated's annual Swimsuit Issue.

These are the key ingredients of a reality show Sports Illustrated Swimsuit Model Search . This will air on English general entertainment channel Star World every Tuesday at 10 pm from 11 July.

With a combination of beauty, athleticism and personality, one of the 12 will win a million-dollar modelling contract, and a glamorous appearance in the best-selling issue of any magazine in the world. The show will have lots of sunshine, slick bodies and exotic shoots.

This is also the first model competition where the viewer gets to vote for the final winner. The six-part series focusses on what it takes to become a successful swimsuit model aside from the eye candy. The 12 finalists will live in Los Angeles where they will be widely tested on their physical fitness, mental endurance and modelling skills. Whoever doesn't have what it takes, gets kicked off the show - two by two every week.

When only two are left, they are flown off to a luscious location to shoot a spread for Sports Illustrated. Nobody knows who will win… until viewers vote for their favourite photo spread in the series finale.

Charged with the task of whittling down the field of hopeful models is a three-judge panel, including former Sports Illustrated model Roshumba Williams, Next Model Management president Joel Wilkenfeld and Sports Illustrated swimsuit editor Jule Campbell.

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