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MUMBAI:
After making its entry in Hyderabad in April this year, Music
Broadcast Pvt. Ltd (MBPL)-promoted Radio City 105.8 FM has
debuted in Chennai today.
The station was launched by popular Kollywood actor Surya
who lit an auspicious lamp at the Radio City studio.
Radio
City 105.8 FM programming attempts to reflect the 'true sound
of Chennai', claims an official release. Radio City 105.8 FM
will cater to the tastes of discerning music lovers cutting
across a diverse population of students, housewives, working
men which will ultimately give advertisers a great value for
their money spent, the release adds.
To start with, Radio City has lined up shows such as Namma
City Special, Balbaje Shikrika Bilba, Chennai Chat, Idiya
Trivindia and Iyugul Olividili.
"We
are thrilled and proud to launch in the city of Chennai. Our
research helped us to understand the minds of the traditional
and Kollywood inclined Chennai listeners and confirmed that
Chennai-ites will love the Radio City kind of music and intellectually
stimulating programming content. Chennai is an extremely important
market for us and we are eagerly looking forward to engage with
our listeners," says Radio City CEO Apurva Purohit.
As
a prelude to the launch, Radio City had organized a RJ Hunt
in the city of Chennai. The selected RJs were provided rigorous
training to hone their skills to develop them into all-round
professionals.
Radio
City 105.8 FM will kick off the day with the Morning Raaga,
the early morning show by RJ Aarti, followed by RJ Sulaba
who will bring to you the essence of Chennai with Namma
City Special, RJ UV treating with Reel Time, RJ
Archana with Love Beat by playing English and Tamil
romantic songs and RJ Sharmili will bring in the spicy show
Chennai Chat. The evening drive time with RJ Nandu
and RJ Gobi, which will certainly lead Chennai to a laughter
riot. The station is also backed by an enthusiastic and highly
experienced team of technicians and other professionals, informs
the official release.
The
launch of Radio City 105.8 FM is supported by a 360 marketing
campaign, as per the company. Some of the off-air initiatives
to connect with the listener include road shows, human inflates
at high density areas, Radio City booths at malls and multiplexes,
on-ground contests and events.
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