Television

Zee Telefilms mulls an entry into China

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/13/Zee%20Telefilms%20Ltd.jpg?itok=8J3HRkc_

MUMBAI: Foreign media companies seem to have hit a wall when it comes to China. Star Group, for example, continues to bleed in that market despite pumping in big money for years. This, however, has not stopped global firms from eyeing a slice of the cake that a 1.3 billion population promises.

Subhash Chandra is the latest media baron willing to throw his hat in the ring. Zee Telefilms Ltd. (ZTL) is planning to enter China, the toughest market to crack with its tight controls on foreign media.

"We will be entering that market. We have not yet applied for the landing rights. It will take time and we expect it to happen sometime towards the end of this fiscal," says Essel Group chief executive officer of corporate strategy Rajiv Garg.

Though Zee plans to have a presence in China in the broadcasting space, it has not yet finalised on what content and channel it should set up to lure viewers. ZTL chairman Chandra recently said Zee would launch a dubbed movie channel in Russia.

ZTL also plans to launch in Afghanistan, Cambodia and Indonesia to expand its international operations which account for almost one-fourth of the company's revenues. Running businesses which have matured in the UK and US, Zee's strategy is to launch dedicated channels in certain markets which it has identified. The company has stitched a deal with Malaysia's multi-channel pay TV operator Astro to create a channel with Hindi content drawn from Zee TV, Zee Cinema, Zee Music and Trendz for the Indonesian, Malaysian and Brunei audiences. For tapping youth audiences in the Arab region, Zee also has launched Zee Arabiya, a music and lifestyle channel.

Global media companies like News Corp, Time Warner and Viacom see China as a fertile revenue market in the long term, though it is currently spoilt by heavy-handed regulation on foreign media.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/internet_0.jpg?itok=svZSUYza
A contemporary take on love online: COLORS launches Internet Wala Love

There was a time when shyly exchanged handwritten notes and a dropped handkerchief from a girl for her beau would be the onset of a potential relationship.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/cosmos_0.jpg?itok=l4MPCf5G
Cosmos-Maya: The shining success story of the Indian IP Creator

Cosmos-Maya, the market leader in original Indian Kids’ animation content recently celebrated its 22ndAnnual Day.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/kerala.jpg?itok=ZjRI8l4B
K Madhavan presents the cheque to Kerala CM Shri Pinarayi Vijayan

Star India today announced it will increase its donation to Rs 5 crores for the CM’s Distress Relief Fund for the relief and rehabilitation efforts in Kerala.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/lo.jpg?itok=PCeprOUH
Facebook to sub-license La Liga India broadcast rights to Sony

Social media giant Facebook, which recently acquired the Indian sub-continent La Liga rights for three years, has struck a sub-licensing broadcast deal with Sony Pictures Network (SPN) India, a source close to the development has confirmed to Indiantelevision.com.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/zee.jpg?itok=XgE_eIOq
Zee Telugu’s legendary dance reality show Aata Juniors makes a comeback this weekend!

Aata Juniors, one of Zee Telugu’s iconic dance reality shows is making a comeback to the channel starting this weekend! Zee Telugu pioneered telecasting non-fiction shows at prime-time which has now created a top-of-mind recall among its viewers across Andhra Pradesh and Telangana.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/KPL_2018.jpg?itok=35iawwK0
Star Sports announces a blockbuster line-up of renowned cricket commentators for Karnataka Premier League (KPL) 2018

Showcasing a blockbuster line-up of 12 renowned cricket experts, Star Sports announced the commentary panel for KPL 2018 which began on 15th August 2018. For the first time ever, Australia’s bowling legend Mitchell Johnson donned the commentator hat.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/La_Liga.jpg?itok=cex1S5sq
Facebook to sub-licence La Liga to broadcaster: Report

Social media giant Facebook took several industry pundits by surprise when it acquired the India sub-continent rights for La Liga's 380 league matches for the new season, which commenced on Friday. It is now being reported that the league's broadcast in India will not just be limited to the social...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/money.jpg?itok=rwQ2fDKF
Moneycontrol collaborates with Thomson Reuters to offer StockReports to its customers

Moneycontrol, India’s leading financial and business digital platform, has collaborated with Financial and Risk business of Thomson Reuters to offer StockReports on its platform. StockReports powered by Thomson Reuters, is updated every day to facilitate unbiased comprehensive analysis of stocks,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/news.jpg?itok=A70B5KqH
News18.com Announces iReel Awards 2018 - The One of Its Kind Web Series Awards in India

News18.com, one of India’s leading breaking news websites with over 100 million unique visitors announces iReel Awards 2018, web series specific awards in India.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories