Television

Nat Geo Junior Hunt searches for India's superkid

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/14/Untitled-1_41.jpg?itok=RtcGfk-h

MUMBAI: This year, infotainment channel National Geographic (NGC), is setting its sights on connecting better with kids through an on ground initiative.

Nat Geo Junior Hunt is a quest to find India’s superkid who is curious, adventurous, articulate, energetic and smart, in short, an all rounder.

NGC has partnered with ICICI Pru Smart Kid and Lenovo for this innovative initiative, with more in the pipeline. The channel says that the endeavour aims to extend its children’s block Nat Geo Junior on-ground to provide an intelligent platform for kids to showcase their talent through a fun-filled, learning experience. 

Elaborating on the initiative NGC senior VP programming Joy Bhattacharjya said, "With Nat Geo Junior Hunt we are looking for the brightest, smartest and the coolest Indian kid who likes his books as much as sports, likes to learn and discover new things, is adventurous, out-going and ready to take on challenges.

"Nat Geo’s endeavour is to stimulate the intellect of our young audiences to ‘Think again’ and encourage them to learn more about the world they live in, while enjoying the experience."

NGC says that its kids block Nat Geo Junior which launched last year is proving to be popular amongst kids and is appreciated by both teachers as well as parents for its fun and educational format. The hunt will span across 10 cities, 380 reputed schools and will target approximately 364800 kids between 10 to 14 years of age.

NGC VP marketing Rajesh Sheshadri says, “National Geographic Channel is committed towards providing entertainment that makes our viewers think and learn more about the world they live in. In keeping with these values, Nat Geo Junior Hunt is an first of its kind, a school challenge programme that has been developed for a younger set of Nat Geo audiences.

“With Nat Geo Junior Hunt, the channel is opting for a 360 degree marketing approach which will be promoted on-air and off-air, and through an extensive media campaign.”

How the Hunt works: The selection process for the contest will begin at the school level, where kids will be shortlisted through an innovative 'Think again' test. This test will incorporate questions that will examine kids’ general aptitude and logical reasoning. Post the school selection, ten city finalists will be selected based on a broader spectrum of rounds like games, puzzles, debates and think out of the box ideas.

These city finalists will be run through a grueling set of tests in the setting of an adventure camp and only four out of these ten city finalists will make it to the national finals. The lucky four will be groomed before they host their own show on Nat Geo Junior. The winner will be decided by a panel of judges.

The channel will open a fund for the winner for his/her future studies. In addition, the Nat Geo Junior will get a chance to host Nat Geo Junior shows on the channel for three months and will also win a bouquet of prizes from the partners of the hunt.

This renewed synergy between the channel, viewer and advertiser through Nat Geo Junior Hunt will give the channel the opportunity to engage viewers more strongly and drive longer-term relationships and extended associations with key advertisers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Arnab-02-Story.jpg?itok=vuwegBAV
Dominance of Republic TV continues as genre ratings plunge

BENGALURU: The Arnab Goswami-led Republic TV continued to lead the English News genre as the combined weekly ratings of the top 5 English News channels for week 41 (Saturday, 7th October 2017 to Friday, 13th October 2017) reached a new nadir – the lowest ratings in the second half year of 2017 to...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Swapan_Dasgupta.jpg?itok=AgbfDf7_
RSTV editor to be chosen by new panel comprising Prasar chief, MP Dasgupta and journalist Srivastava

MUMBAI: A search-and-select panel comprising lawmakers, senior journalists, Prasar Bharati and Rajya Sabha Secretariat officials has been formed to pick Rajya Sabha Television (RSTV) editor-in-chief.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Jennifer%20Zaldivar-Clark.jpg?itok=CS2eHKz9
Viacom expands Zaldivar-Clark's role as Paramount SVP - talent

MUMBAI: Viacom Inc. has announced the appointment of Jennifer Zaldivar-Clark as the senior vice president of talent for Paramount Network. In this expanded role, Zaldivar-Clark will oversee Paramount Network’s newly formed talent function and will continue to serve as the SVP of Talent and...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Sandeep%20Gurumurthi_2.jpg?itok=ZejRgvl6
Strong economic logic underpins several events, says Gurumurthi, as ET Now adds new viewer category

A while ago, the Times Network decided to embark on a mission to provide more to its business viewers of ET Now. Rather than overdose them with business news 24X7, it decided to show them how general news can also be viewed with a business lens.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/20/natgeo-dd.jpg?itok=8e3wWIqm
Discovery-like Doordarshan channel recommended to environment ministry

MUMBAI: Doordarshan’s experiments with specialised channels aimed at various sectors did not see the outcome on expected lines. It may, however, come up with a 24×7 channel dedicated to an issue. The third National Wildlife Action Plan (NWAP), effective till 2031, has recommended setting up 'DD...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/Sunita_Uchil_0.jpg?itok=xmMsZu2i
Zee Content Hub originals slate for DISCOP SA: First Indian-African drama, lifestyle and factual programmes offered

MUMBAI: Global Content Hub by Zee – the syndication division of Zee Entertainment Enterprises Limited (ZEEL) -- announced its new, original programmes for licensing at the upcoming DISCOP market, in Johannesburg on 25-27 October. Highlights of this year’s portfolio include the new Indian/African...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/kids.jpg?itok=NRJKgGmR
Kids channels ensure strong lineup for Diwali season

Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/leela.jpg?itok=A8io70Ro
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali ‘Pawesome’

Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/purie.jpg?itok=FVJ9-hkm
India Today's Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

India Today Group, which runs news channels -- India Today and Aaj Tak, on Tuesday, named Kalli Purie as the vice chairperson.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories