Hallmark comes up with a new look and feel

MUMBAI: It has been a period of transition for Hallmark. The international division was sold to a group of investors by Crown Media last year for $242 million.

Now the channel has gone in for a new look and programming line-up. The new look signifies the broadcaster's commitment to offering high quality movies, mini-series and drama series in an attractive and engaging channel environment that is relevant to Asian audiences.

Sparrowhawk Media Group (which operates Hallmark) MD Asia Pacific Andrew Hanna said, ?Hallmark Channel?s new look is designed to present our programming in the most contemporary and compelling way to our audiences. We will continue to provide our audiences with the same quality production values and premium entertainment shows they have come to know and love. Now, Hallmark Channel will do it better.?

Hallmark?s Asia Pacific creative director Cameron Craig said, "So often we see that everyday events in life are a wellspring for dramatic storytelling. Hallmark Channel offers people great drama entertainment that draws upon the full range of human emotion. Creatively, we have set out to reflect that great stories often exist in the drama that surrounds us in each person?s life, everyday.

The new on-air look features landscapes and captures scenes that aim to reflect the daily drama of people?s lives. These images were filmed in India, Malaysia and Thailand. Superimposed over these images are close-ups of what are typical Hallmark viewers reacting to the drama inherent in the scenes. The addition of the line ?in every life, there is drama? reflects, in a subtle but engaging way, the emotional connection audiences feel for the Hallmark Channel brand and its drama based programming.?

As far as the programming template is concerned Hallmark will continue to offer mini-series based on world famous novels, classic tales of mythology, great people in history and inspiring true stories. In 2006, the mini-series that will air include an adaptation of Jules Verne novel Mysterious Island which deals with a group of prisoners who have escaped from a Confederate prisoner of war camp during the American Civil War by a hot air balloon, William Golding?s tale To the Ends of the Earth which is about a young man's coming of age at sea, action adventure Supernova and the classic Greek tale of Hercules.

On weekdays, Hallmark will air movies and drama series, including courtroom drama?s Judging Amy and Family Law, spy thriller Spooks, murder mystery?s Midsomer Murder?s and Wire in the Blood and contemporary drama?s Doc Martin and Hustle.

Hanna adds, ?Our new look and branding is part of our constant mission aimed to entertain the drama-watching and drama-loving audiences everywhere."

Latest Reads
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories