Television

Radio One kicks off in Bangalore on 1 August

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MUMBAI: The third FM radio station to officially launch in the city of gardens --Bangalore is Radio One FM 94.3 on 1 August.

Radio One is a Mid-Day Multimedia and BBC Worldwide venture. The radio station will offer a mix of hit Kannada and Hindi music. The entire programming package is designed to celebrate the spirit of young Bangalore with Kannada roots.

Radio City was the first Fm radio station to launch, but under the Phase I of FM privatization. The Phase II saw the launch of Radio Mirchi.

?We are very excited with our launch in Bangalore as we believe we are the first private FM station targeted at the majority local population. Given the huge potential gap the latent need of the market we are very confident of a leadership position in Bangalore,? Radio One CEO Rajesh Tahil says.

"Radio One has been testing its signal in Bangalore for over two weeks now and has already caught the imagination of the city. ?We have already started receiving over 1000 responses a day over SMS, email and on the phone. Listeners have welcomed this Hit radio station with a lot of enthusiasm.

"Radio One has advertisers on-board from the day one of its launch. Clients like Hindustan Levers, Purvankara Builders and Coke reposed great faith in the station on the basis of our product offering and have over 10 clients signed up since launch day.? adds Tahil.

Early June, Radio Midday Go 92.5 FM underwent a change in its brand identity as well as positioning of the FM channel. From a niche player, Go 92.5 FM entered to a mass player as Radio One.

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