LG outlines growth strategy in the US

MUMBAI: LG Electronics in the US has recently celebrated innovation, technology and design at an event at Madame Tussauds' Wax Museum, where more than 200 of the world's most famous personalities are celebrated and honoured.

The company hosted its annual LG - Life's Good summer line show at New York City where LG US CEO Michael Ahn updated guests on progress in the company's key products categories - digital displays, digital media, home appliances and mobile phones.

Ahn said, "LG continues to strengthen its premium brand image, and develop products and technologies that enrich peoples' lives on a daily basis. Our 'Life's Good' marketing theme embodies our commitment to creating leading-edge technologies and design that enhance the way we live, work and interact with each other."

Ahn highlighted progress in key areas, including brand, revenue and market leadership: He noted that since the official US brand launch in 2003, LG has increased its aided awareness from 33 per cent in 2004 to 65 per cent in 2005, demonstrating the company's success of the "Life's Good" campaign, as well as its premium brand positioning.

This year, the company launched a new broadcast and print advertising campaign, highlighting its three product divisions, and announced the exclusive three-year title sponsorship of the LG Skins Game a golf event. Ahn noted that what helps to further enhance its brand in the US are premium products and technologies - such as its flat-panel HDTVs with integrated high-definition digital video recorders, the TV Refrigerator with WeatherPlus, the LG SteamWasher and the

all-new 'Chocolate' mobile phone.
Ahn explained that LG Electronics continues to see impressive growth across all divisions. For the first half of 2006, brand revenues grew by 11 per cent from the first half of last year. For the full-year 2005, LG revenues in the US, Canada and Mexico increased by more than 17 per cent, with sales totaling $9 billion.

He said, "We are dedicated to bringing premium products to consumers, and continue to make great strides in establishing and maintaining our leadership position across all divisions" . For example, LG continues to be the fastest growing mobile phone brand in North America according to Strategy Analytics and is the largest provider of CDMA handsets worldwide. Supporting continued momentum for LG mobile phones are unique new mobile phone designs and features coming to the US later this year.

As the world's largest producer of flat-panel displays, LG says that it continues to capitalise on its technology leadership for the US market, Ahn said. He explains that the long-term winners will be those like LG Electronics that possess core technologies in-house. Combining style and functionality, LG claims to have the only LCD and plasma HDTVs with built-in high-definition digital video recorders.

Further, LG says that it continues to maintain its number one position in the US digital storage market led by its Super Multi optical drives (including its new Blu-Ray drive), while continuing the growth of its LCD computer monitor business.

Latest Reads
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People
Parle 20-20 tickles a funny bone to reward positive thinking

Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20.

MAM Media and Advertising Ad Campaigns
IKEA launches first campaign in India

We all know by now that Swedish brand IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one.

MAM Media and Advertising Ad Campaigns
IdeateLabs beefs up leadership team with two senior appointments

Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building...

MAM Media and Advertising People
McCann terminates global CCO Jeremy Perrot

Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated.

MAM Media and Advertising People
Syska Group appoints Amitabh Bachchan as brand ambassador

Syska Group, a home grown brand, which has entered the wires and cables segment in India, has recently taken Amitabh Bachchan as the brand ambassador with campaigns to kick start on television screens very soon.

MAM Media and Advertising People
McCann Worldgroup hires Abhishek Chaswal as executive creative director

McCann Delhi hires Abhishek Chaswal as executive creative director. He has got 16 years of experience and has worked in the advertising field with agencies like Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil & Contract. His last tenure was with Enormous.

MAM Media and Advertising People
Zomato announces Rohithari Rajan as new global head Ad Sales Business

In a recent development, Zomato has appointed Rohithari Rajan as business head, global ad sales.

MAM Media and Advertising People
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories