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MUMBAI:
The MGM Channel will be broadcast to subscribers across sub-Saharan
Africa via the new DTH platform, My TV.
The
MGM Channel will join networks such as BBC World and Fox Sports
on the growing My TV satellite service.
MGM
Networks executive VP Bruce Tuchman says, “This agreement
represents a very positive development for us in the African
marketplace and fits nicely into our preferred strategy of
providing more and more local viewers with choice in channels
and choice in platforms.
“We
believe that the launch of My TV, and the emergence of new
opportunities across the region, will help spur higher multi-channel
penetration and create even more attractive business prospects
for channels across this burgeoning television market.”
My
TV COO John Tydeman says, "The inclusion of western movies
on the MGM Channel in the My TV bouquet will complement the
news, music, children’s, sports, documentaries and local
African programming currently available.
“My
TV offers entertainment for African families across the sub-Sahara
at an affordable price. MGM’s decision to join My TV
is a further endorsement by the international programming
community of the My TV proposition.”
The
MGM Channel broadcasts handpicked selections from the MGM
library, the world’s largest collection of modern films,
on a 24/7 basis. The agreement with My TV is non-exclusive
and follows a number of breakthrough deals in other parts
of the world announced by MGM Networks in the last several
months, including the launch slated for later this year of
the MGM Channel into Central/Eastern Europe, in partnership
with Liberty Global’s chellomedia division, as well as
a slew of new distribution deals for the MGM Channel in Asia.
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