Motorola, Yahoo! expand global alliance

MUMBAI: Motorola and portal Yahoo have announced a new multi-year agreement to distribute Yahoo! Go for Mobile on tens of millions of new Motorola mobile devices.

TThe deal brings an integrated suite of Yahoo!’s services including Yahoo! Mail, Yahoo! Search, Yahoo! Address Book and Yahoo! Local into a single application that connects consumers to their personalized Internet experience through their mobile device.

As part of the agreement, Motorola will pre-load and prominently feature Yahoo! Go for Mobile on optimised handsets worldwide starting in the first half of 2007, giving consumers quick and easy access to their Internet content and services. The devices will be available to consumers in a number of markets across the Americas, Europe, and Asia.

Motorola corporate VP product and Xperience invention, mobile devices Scott Durchslag says, "This agreement is an important next step in showing the world the best of what can happen when Motorola’s Seamless Mobility meets Yahoo!’s Connected Life services," said "Our collaboration with Yahoo! on exciting future versions of Yahoo! Go for Mobile will ensure that our customers and consumers get the most optimized Yahoo! experience possible on the coolest mobile devices."

Yahoo senior VP connected life Marco Boerries, “Consumers are no longer tethered to just accessing Internet on their desktop computer, so we are bringing the best of Yahoo!’s services to the device they always have with them and use multiple times every day – their mobile phone.

“Together, Yahoo! and Motorola are making it easier than ever before for consumers to seamlessly access their favorite web services, information and content across both their personal computer and mobile phone."

Motorola and Yahoo! had announced their global alliance in July 2005 and have worked closely over the past year to deliver on their commitment to make it easy for consumers to access and use Internet services on Motorola devices. The companies will jointly market the Motorola devices with Yahoo! Go for Mobile pre-installed through their online networks, device packaging and other targeted channels.

Latest Reads
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories