Cartoon Network MMOG will launch in 2008 and target
the growing and sophisticated kids' interactive gaming
market. The game will be free to download, with subscription
and micro-transactions available to players to enhance
the gaming experience. New areas for exploration and
play are planned and will be added regularly over
a span of several years.
game brings Cartoon Network's characters and sensibility
to the online gaming realm with an "East-meets-West"
creative approach. Grigon Entertainment is best known
for successfully developing and launching several
online games in Asia, including Seal Online, a light-hearted
role-playing game (RPG) that took the online gaming
world by surprise. Localized versions are available
in Korea, Japan, Taiwan, China, Indonesia and Thailand.
Network executive VP, GM Jim Samples says, "Cartoon
Network is an immersive experience for our fans, and
this MMOG will allow our fans to interact with their
favorite characters like never before. Not only will
kids be able to play with their favorite characters
like Mac and Bloo, Ben 10 and the Kids Next Door,
but they will also be able to develop their own online
gaming personalities and interact, virtually, with
other players in a safe way.
MMOG is a key part of Cartoon Network's growth strategy,
and is an important complement to our mobile, broadband
and existing online business. With the MMOG, mobile
content, our Web sites and, of course, our linear
network, Cartoon Network is always on for kids."
Network new media senior VP, GM Paul Condolora says,
"Online games have been the most important driver
of Cartoon Network New Media's success over the last
few years. With more than 84 million U.S. homes expected
to have broadband Internet access by 2008, and Cartoon
Network's reach and creative vision, we're excited
to enter the fast-growing world of massively multiplayer
Grigon Entertainment, we have found a partner who
understands how to build a successful MMOG for the
casual marketplace. With our characters and creative
direction, along with Grigon's experience and technical
know-how, we think Cartoon Network's MMOG will have
great success and longevity."
multiplayer online gaming has expanded in the US in
recent years, with games like World of Warcraft and
EverQuest achieving large and loyal followings. Most
MMOGs have been driven by high-intensity fighting
and action with fantasy elements and have attracted
an older, adult audience. To date, few games have
targeted younger audiences. In Asia and Europe, where
broadband penetration is ahead of that in the United
States, MMOGs have been developed for all audiences,
from kids to teens and adults.
Network's games will feature a persistent and expanding
world, which will allow players to develop their own
characters, attributes and possessions over the course
of many months and even years. Players may also meet
and interact with other players online, forming virtual
friendships and communities. Cartoon Network's MMOG
will be compliant with the Children's Online Privacy
and Protection Act (Coppa) and will offer a safe gaming
environment for players.