Television

Ceva & Astri in alliance to develop new generation multimedia for Hong Kong & China

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MUMBAI: Ceva, Inc., the California-headquartered licensor of digital signal processor (DSP) cores, multimedia and storage platforms to the semiconductor industry, and Hong Kong Applied Science and Technology Research Institute Company Ltd (Astri) have announced the Ceva-TeakLite DSP and associated multimedia software. The software will be developed into a fully integrated, low power audio SoC platform solution.

This is one of the projects driven by Astri IC Design Group's Multimedia Platform (MMP) initiative. The mission of MMP is to enable a platform-based solution with comprehensive video/audio codec Intellectual Properties (IP) for semiconductor companies in Hong Kong and Greater China. This solution is for developing a cost-effective SoC for a wide range of multimedia applications, including portable multimedia players and IPTV, informs an official release.

The Ceva-TeakLite's unique feature, which combines optimal performance and complete audio and imaging codec software, is the key factor for Astri's decision to licence the DSP. Using a single source for both the DSP and the software, the platform offers Astri the benefit of a highly optimized system that delivers power and performance advantages, and ease-of-integration -- all crucial factors in the successful development of a product for the highly competitive portable multimedia markets, the release further informs.

"By collaborating with a world-class IP company like Ceva, we are able to provide state-of-the-art technologies for manufacturers that compete at the highest level within the semiconductor industry," says Astri IC Designs Group VP and R&D director Raymond Chiu.

"Partnering with Astri is of significant importance to our expansion strategy into the growing semiconductor industry in Greater China," says Ceva CEO Gideon Wertheizer. "Astri's relationship with local China-based fabless companies and proven track record in IP deployment provide an excellent platform from which we can deliver our Ceva-TeakLite DSP and multimedia software in highly optimized and affordable solutions to the portable multimedia markets."

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