Television

William Holt to oversee MTV US’ digital initiatives

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MUMBAI: US broadcaster MTV has announced that Courtney William Holt is the group’s executive VP of digital music and media.

A recognised expert in the convergence of new media, music and marketing, Holt will oversee digital initiatives for MTV's Music and Logo Group, including the MTV: Music Television, VH1 and CMT music brands; Logo, the network for the LGBT audience; and Urge, the digital music service recently launched to strong industry support.

Holt will partner with the teams who direct the day-to-day operations of each brand’s online and wireless properties such as MTV’s Overdrive, VH1’s VSpot, mtvU’s Uber and CMT’s soon-to-launch Loaded.

Holt joins MTV Networks from Interscope Geffen A&M, where he was executive vice president of new media, creative and strategic marketing. At Interscope Geffen A&M, Holt embraced emerging technology to break new marketing ground, galvanizing communities of fans around top musical artists.

At MTV, Holt will be responsible for continuing to expand the reach of MTV Networks’ premier music brands, engaging audiences across a spectrum of touchpoints – on air, online, on the handset and through its new digital music service.

MTV US president Van Toffler says, “It’s only fitting to have a creative music executive like Courtney – who started his career producing videos that appeared on our channels – join our stable of talent. Courtney’s background and experience is a perfect fit for our brands, which deliver innovative short- and long-form music entertainment that connects with our audience on many screens.

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