AXN gets over 200,000 votes for its Action Awards initiative

MUMBAI: Looks like AXN's decision to do an initiative around Bollywood is paying dividends. The channel has announced that it received with over 200,000 votes for different action categories in the first ever Indian Action Awards.

From biker stunts and enthralling on-ground activities to responses on SMS and on the AXN website fans have voted for their stars who they want to see get an award.

As had been reported by earlier AXN had introduced the first ever Action Awards in India last month. These awards will felicitate the tough guys of Bollywood. Dino Morea will present these awards to the much deserving action stars of Bollywood who have come a long way from the 'dishoom dishoom' to international quality special effects, high speed action sequences and the finest editing.

Voting was via SMS, ballot paper and logging on to AXN and and main sponsor Thums Up also co-ordinated on ground activities in eight cities in India. At each of the events, on-ground paper ballot voting was conducted where a form was filled by the audience to cast their vote for their favourite action hero.

The AXN Action Awards is presented by Thums Up with Associate Sponsorship by Mahindra Scorpio and Sony Ericsson K750i. The promotion partner for the event is Inox.

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