Yahoo introduces new finance features

MUMBAI: Yahoo Inc. is revamping the finance section of its web site with more interactive stock charts and other features. The redesigned web page will be unveiled on 17 July.

The new system design has the static, two-dimensional stock chart where scrolling elsewhere on the page was required for getting additional data or a different timeline view removed. Instead, users can stay on the chart itself to view major events such as splits or dividends or drag the timeline to a desired period.

Users can also type in specific dates to create a chart and compare the performance of multiple equities within the same graph. They can then easily print the customized chart or send it to others via e-mail, states a medial release.

Google Inc., had introduced similar interactive chart features when it launched a finance section in March 2006. But Yahoo's new customisation features raise the bar for its major competitors, reports quote said Charlene Li, an Internet analyst at Forrester Research, as saying. "This takes stock charts to another level. And, you don't stay the leader if you don't innovate, " Li says.

Yahoo will also be adding an online tool for other online publishers to distribute stock charts, quotes and news headlines from Yahoo Finance - all free of charge. The syndication offering, christened the Yahoo Finance Badge, lets web sites of all sizes display market data that Yahoo already receives and processes from the leading stock exchanges.

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