Television

Eurodata TV to provide research on Pakistan channels

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MUMBAI: Eurodata TV Worlwide has announced a new partnership with Gallup in Pakistan to provide TV ratings. This includes ratings by programme or by quarter hours for more than 35 new TV channels in Pakistan including cable and satellite ones.

The audience results are available from January 2000 and socio-demographic profiles may also be provided for the standard targets (sex, age, income). The Pakistanese audiovisual landscape is dominated by the Pakistan Television Corporation, a public television group, with a 77.2 per cent total audience share in 2005. With a viewership of more than 62 million, its main channel PTV is the market leader with an audience share of 57.7 per cent.

The best audiences are performed by generalist channels: PTV, ATV and Star Plus, followed by KTN, in Sindhi language and GEO composed of 2 channels: an entertainment and a news channel.

Last year, the number of cable TV channels increased notably thanks to the diffusion of regional channels, which primarily broadcast in regional languages.

Among the programmes with commercial breaks, the most popular one is the series Sassi based on a love story relating to the Sindh province. In 2005, this series allowed PTV to reach a record audience of more than 25 million people.

This new agreement shows that Eurodata TV Worldwide wants to expand its activities to all the countries as they equipped themselves with an audience measurement system. Since 1991 and the launch of Eurodata TV Worlwide, partnerships with audience measurement companies across the whole world are multiplying and constantly enlarging the access to audiences results worldwide for its customers, TV channels, producers, distributors, studios, medias agencies and rights managers.

Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world.

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