FremantleMedia to launch 'Prehistoric Park' on DVD

MUMBAI: Fremantle Home Entertainment will be handling the worldwide DVD sales and distribution of the TV series, Prehistoric Park.

Scheduled to be unleashed in UK from late summer, the DVD will contain 6 x 48 minute episodes and is fully enhanced with 5.1 Dolby Digital sound to give CD quality audio. The DVD is also packed with mammoth features including a 'Making Of' featurette, which has been produced specifically for this release.

Additional interactive DVD content includes features such as 'Husbandry', which shows the procedures for looking after and caring for prehistoric animals, 'Environments', which details the conditions and surroundings in which the prehistoric animals live and 'Animal Status', which provides information on each of the animals featured in Prehistoric Park.

FremantleMedia senior vice president, home entertainment and archive sales Pete Kalhan said, "By capitalising on what is sure to be an extremely successful broadcast on ITV1, the DVD of Prehistoric Park has very strong potential. The success of previous CGI productions such as Walking with Dinosaurs, which sold 180,000 units in its first four months, shows that consumers are fascinated by this prehistoric era and we are confident that Prehistoric Park will be an equally massive hit."

FHE, which is a part of FremantleMedia Enterprises (FME), has also secured home entertainment sales and distribution deals in Australia with MRA Entertainment and Japan with SPO Inc.

Last month, Fremantle International Distribution (FID), also a part of FME, announced a raft of sales with broadcasters from around the globe to license Prehistoric Park. Territories that have been quick to snap up Prehistoric Park are: Denmark (TV2), Finland (Channel 4), Holland (Ned Channel 3), Norway (TV Norge), Portugal (RTP), Spain (La Sexta), Sweden (TV4), Ukraine (STB), Australia (Nine), Malaysia (RTM), Belgium (VTM), Russia (TV Kultura), Indonesia (Trans TV) and New Zealand (TV3).

FremantleMedia Enterprises CEO David Ellender said, "We are extremely pleased with the international sale of Prehistoric Park so far. To have become an internationally sought after property clearly shows Prehistoric Park has succeeded within its key demographic of family entertainment. The programme is set to be a great success for FremantleMedia and Impossible Pictures in the UK, and is sure to capture the imagination of its audiences around the globe."

Latest Reads
Treebo appoints Nishant Gupta as head of brand & marketing

MUMBAI: Treebo Hotels, a budget hotel chain, has appointed Nishant Gupta as the head of brand and marketing. It has an inventory of 10,000 rooms and 400 hotels in over 85 cities. Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will...

MAM Media and Advertising People
IndiaMART assigns communication mandate to Happy Mcgarrybowen

Online marketplace IndiaMART that connects buyers and suppliers, has assigned its communication mandate to Happy mcgarrybowen. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.

MAM Media and Advertising Account
Goodknight puts an end to coils with new power chip

Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers brings Shweta Bachchan on board

After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan...

MAM Media and Advertising People
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Event Agencies
IndiaMART promotes payment gateway for SMEs

MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories