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Broadband gets animated as Cartoon Network hires Premium TV

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MUMBAI: Turner Broadcasting Systems has hired digital rights company Premium TV to provide a broadband TV service in the UK for its flagship kids' channel Cartoon Network, with the service due to launch in Q4.

The broadband site will be Cartoon Network's first foray into broadband content tailored to the PC, and follows hot on the heels of the recent roll out of Cartoon Network's new look website to all European territories.

CartoonNetwork.co.uk is gaining more hits than ever before, with over 30 million page impressions per month, and the broadband site SuperCartoonNetwork.co.uk will reinforce this success in the sector.

Subscribers to the site will be able to watch hours of regularly updated Cartoon Network shows, such as Ben 10 and Foster's Home for Imaginary Friends. They will also be able to watch archived episodes of the cartoons on the site.

Under the terms of the two year deal, Premium TV will provide the broadband platform for Turner which will see Super Cartoon Network broadcast within the EMEA region.

Premium TV has a track record of handling digital rights for major sports organisations, such as FLi (Football League Interactive) and World Rally Championship (WRC). The company's expertise in managing digital rights, coupled with its DRM technology, will enable Turner Broadcasting Systems to take advantage of the growing digital market.

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