Television

FremantleMedia brings entertainment to the floor at NATPE 2006

MUMBAI: Fremantle International Distribution (FID), the distribution arm of content company FremantleMedia, comes to NATPE 2006 in Las Vegas with a diverse range of entertainment titles.

NATPE 2006 takes place from 24-26 January 2006.

American Idol will headline Fremantle's entertainment slate. FID presents the ffith Season. This will launch on Fox on 17 January, 2006. Judges Simon Cowell, Paula Abdul and Randy Jackson lend their professional expertise and often unwanted criticism, as they search to discover the next American Idol.

Fremantle points out that the first season grew until over 35 million viewers tuned in for the finale, Season 2 gained ratings up to 91% higher than Season 1, while Seasons 3 and 4 became the highest rated series in the US in the 2003-2005 seasons.

Fremantle will also bring Project Runway to NATPE. Hosted by Heidi Klum, this reality series that gives 12 talented and hungry fashion designers the opportunity of a lifetime - a chance to have their line shown in front of the global fashion community in New York and displayed in the pages of Elle magazine. To earn this honour they must compete against each other in a series of challenges to determine who has what it takes to be the next "It" designer.

In India the show will air on Discovery Travel and Living later this year.

FID will also present the fourth season of the business based reality show The Apprentice. At NATPE FID will debut Martha. This series is the media icon's latest offering in which Martha interacts with members of the public in the live studio audience, on the street, and even in their homes. She also welcomes some of her favourite celebrity friends to chat. Combining Martha's signature sense of humour with her love of people and projects, the show presents inspiring ideas from cooking and entertaining, to decorating and home renovation.

Then there is the game show Distraction. This combines ridiculously simple trivia questions with hilarious concentration-breakers. Whether it's naming three types of cheese while being electrocuted or multiplying seven by eight without blinking, the contestants do not get an easy ride.

Man Stroke Woman is a new sketch show about girlfriends, boyfriends, one's kids and the girl one fancies in the accounts department.

The duo Kim Woodburn and Aggie MacKenzie uncover the dirty secrets of Britain's filthiest homes in How Clean Is Your House? Armed with little more than a pair of rubber gloves and some valuable household advice, they persuade the unhygienic, the messy and the downright disgusting to clean up their act. Along the way, they reveal some horrifying facts about the bugs and microbes lurking in our homes. The US version of the series, also featuring Kim and Aggie, garnered an audience of 1.6 million viewers when it debuted on Lifetime.

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