Sony's entertainment strategy will revolve around four pillars: Stringer

MUMBAI: As the global entertainment industry evolves four pillars - e-Entertainment, Digital Cinema, High-er Definition and PlayStation will play an important role in Sony's strategy.

This was stressed by Sony chairman and CEO Sir Howard Stringer at the recently concluded Consumer Electronics Show (CES) in Las Vegas.

In his presentation called Entertaining the Future Stringer spoke about the changing relationship between content, technology and the consumer. As far as the e-Entertainment pillar is concerned Stringer focussed on the increasingly personalised nature of entertainment and the importance of recognising and accommodating the needs of the individual while providing choice and convenience in the ways that consumers use Sony products.

Stringer introduced the new Sony Reader, which will be available later this year. At CES he was joined on stage by Dan Brown, author of The Da Vinci Code, to discuss the many benefits of eBook technology for readers, authors and the environment. The Sony Ericsson W810, the latest version of the Walkman phone, which established the mobile phone as a credible digital music player, was also demonstrated.

Following that Stringer showcased PlayStation Portable's ability to allow consumers to watch their favorite television programmes any time, from anywhere in the world using Sony's Location Free technology.

In a discussion of digital cinema, Stringer detailed how Sony's digital cinema equipment is being used by leading directors around the world to redefine the way consumers enjoy the motion picture experience. Brian Grazer, who is the producer of the highly anticipated film The Da Vinci Code, along with the film's director, Ron Howard and actor Tom Hanks joined Stringer on stage to discuss how the film is progressing and the technological advancements in high-definition filmmaking and projection systems that are keeping the theater-going experience alive and thriving.

Stringer also emphasised the fact that Sony is well-positioned to succeed in the transition to High-er Definition - both inside and out of the home. "The transition to HD is especially important to Sony, because from film production in Hollywood to television viewing at home, Sony has connected every link in the HD chain. With professional equipment, camcorders, television displays, Blu-ray Disc players, packaged media and more, no one is better positioned to lead the way to full high definition. That's why we say Sony is High-er Definition."

In addition to highlighting Sony's HD equipment and Grand Wega and Bravia televisions Stringer dwelt on the rapid growth and proliferation of HD content. He announced that Sony's game shows Jeopardy and Wheel of Fortune will be the first game shows available in HD later this year.

Dell chairman Michael Dell discussed the importance of the Blu-ray disc format for both the consumer electronics and IT industries. To show the importance of the last of the four pillars Playstation, Sony Computer Entertainment America president and CEO Kaz Hirai joined Stringer to discuss how Playstation 3 will build on the success of the PlayStation 2, which experienced a 10.5 per cent year-over-year gain in holiday sales and was the only platform in the videogame industry with positive growth, and on the success of the PlayStation Portable (PSP).

Hirai also emphasised the importance of the Cell processor, which is designed to support broadband consumer applications and HD video streams and will be at the heart of the Playstation 3, scheduled to launch later this year. By utilising Blu-ray, Playstation 3 will also provide the large storage capacity required by game creators to achieve real-time gameplay mechanics in a HD world.

Latest Reads
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories