Sony's entertainment strategy will revolve around four pillars: Stringer

MUMBAI: As the global entertainment industry evolves four pillars - e-Entertainment, Digital Cinema, High-er Definition and PlayStation will play an important role in Sony's strategy.

This was stressed by Sony chairman and CEO Sir Howard Stringer at the recently concluded Consumer Electronics Show (CES) in Las Vegas.

In his presentation called Entertaining the Future Stringer spoke about the changing relationship between content, technology and the consumer. As far as the e-Entertainment pillar is concerned Stringer focussed on the increasingly personalised nature of entertainment and the importance of recognising and accommodating the needs of the individual while providing choice and convenience in the ways that consumers use Sony products.

Stringer introduced the new Sony Reader, which will be available later this year. At CES he was joined on stage by Dan Brown, author of The Da Vinci Code, to discuss the many benefits of eBook technology for readers, authors and the environment. The Sony Ericsson W810, the latest version of the Walkman phone, which established the mobile phone as a credible digital music player, was also demonstrated.

Following that Stringer showcased PlayStation Portable's ability to allow consumers to watch their favorite television programmes any time, from anywhere in the world using Sony's Location Free technology.

In a discussion of digital cinema, Stringer detailed how Sony's digital cinema equipment is being used by leading directors around the world to redefine the way consumers enjoy the motion picture experience. Brian Grazer, who is the producer of the highly anticipated film The Da Vinci Code, along with the film's director, Ron Howard and actor Tom Hanks joined Stringer on stage to discuss how the film is progressing and the technological advancements in high-definition filmmaking and projection systems that are keeping the theater-going experience alive and thriving.

Stringer also emphasised the fact that Sony is well-positioned to succeed in the transition to High-er Definition - both inside and out of the home. "The transition to HD is especially important to Sony, because from film production in Hollywood to television viewing at home, Sony has connected every link in the HD chain. With professional equipment, camcorders, television displays, Blu-ray Disc players, packaged media and more, no one is better positioned to lead the way to full high definition. That's why we say Sony is High-er Definition."

In addition to highlighting Sony's HD equipment and Grand Wega and Bravia televisions Stringer dwelt on the rapid growth and proliferation of HD content. He announced that Sony's game shows Jeopardy and Wheel of Fortune will be the first game shows available in HD later this year.

Dell chairman Michael Dell discussed the importance of the Blu-ray disc format for both the consumer electronics and IT industries. To show the importance of the last of the four pillars Playstation, Sony Computer Entertainment America president and CEO Kaz Hirai joined Stringer to discuss how Playstation 3 will build on the success of the PlayStation 2, which experienced a 10.5 per cent year-over-year gain in holiday sales and was the only platform in the videogame industry with positive growth, and on the success of the PlayStation Portable (PSP).

Hirai also emphasised the importance of the Cell processor, which is designed to support broadband consumer applications and HD video streams and will be at the heart of the Playstation 3, scheduled to launch later this year. By utilising Blu-ray, Playstation 3 will also provide the large storage capacity required by game creators to achieve real-time gameplay mechanics in a HD world.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories