Television

Intel signs content deal with NBC Universal

MUMBAI: Computer chip major Intel and US media conglomerate NBC Universal have announced a deal to provide owners of Intel Viiv technology-based PCs and Centrino mobile technology-based laptops with a selection of on-demand broadband-delivered entertainment content.

The first programming will include NBCOlympics.com delivery of highlight coverage from the 2006 Olympic Winter Games in high resolution video.

NBC Universal Television Group CEO Jeff Zucker says, "Working together, Intel and NBC Universal are combining the best television experience and the ultimate broadband experience, with Intel Viiv technology. Intel Viiv technology will allow select NBCOlympics.com viewers to choose the event highlights they want to see in high resolution. Look for more announcements from NBCU and Intel in the coming months about new opportunities for Intel Viiv technology users to interact with our content on this exciting new platform."

Intel president and CEO Paul Otellini says, "Intel and NBC Universal are delivering exciting digital programming, and at the same time, helping to cement the PC as a platform for viewing digital entertainment on a choice of viewing screens in the home and on the go. Intel Viiv technology will make it easier for people to view, manage and experience NBC Universal content on-demand when and where they most desire. Together, we plan to deliver thrilling new content for Intel-based PC users starting now with NBCOlympics.com and rolling out."

Launching off of a jointly developed part of NBCOlympics.com called Your NBCOlympics.com Moments consumers using PCs powered by Intel Viiv technology and Intel Centrino mobile technology will enjoy a range of NBCOlympics.com highlights that will be made available in high-resolution format through an easy to use interface.

With an Intel Viiv technology-based PC, audiences using an optional remote control will be able to browse the greatest moments of the games and select on-demand, the highlights they most want to watch. Intel Viiv technology verification of the Your NBCOlympics.com Moments service will ensure a quality user experience, including full-screen, high resolution action from the comfort of a living room sofa.

Intel Viiv technology is designed to make it easier for people to download, view, manage and experience digital entertainment on a wide variety of viewing screens and networked devices such as portable media players, digital TVs and routers.

Intel Centrino mobile technology-based PC users will also have access to the same premium sporting content for viewing on a laptop while on the go. Intel Centrino mobile technology is a set of integrated computing technologies designed to power wireless laptops and make it simple for people to enjoy mobile computing.

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