(7 January 2006 2:00 pm)

MUMBAI: Intel and the world's most valuable media company Google have announced plans to work together in bringing Google Video to the new Intel Viiv technology platform.

This planned collaboration is intended to give consumers an easy way to search, manage, and consume the huge amount of video information available on the Internet from the comfort of their couch.

Intel Viiv technology is designed to enhance and manage digital entertainment in the home. PCs based on the Intel Viiv technology platform will be able to support high-definition video, surround sound and many other exciting features for the consumer that demands more from their entertainment experience.

Google VP product mangement Susan Wojcicki says, "Google looks forward to working with Intel to bring Google Video to consumers who use the new Intel Viiv platform. Both companies believe open standards are critical to provide rapid growth in digital entertainment. Our goal is to work closely with Intel to make Google Video content available on new digital devices in the home."

Intel VP digital home group Kevin Corbett. says, "With the explosion of digital entertainment choices, consumers will need simple, easy ways to locate the content they want and easily play it when they want. Intel Viiv technology has been designed to make it simple for companies like Google to offer compelling new media platforms incorporating digital rights management and search technologies that work on open interoperability specifications. This combination would provide consumers with the best of Google search and Viiv simplicity enabling new TV experiences."

The introduction of Intel Viiv technology today marks an effort by Intel to enable a broad choice of entertainment and information from around the world so that consumers can more easily download, view, manage, store and enjoy their content anytime and on a variety of devices. Systems based on Intel Viiv technology are available today from various computer