Television

mTouche partners with Cellcast plc for interactive TV

MUMBAI: Provider of mobile messaging technologies and interactive media applications mTouche Technology Berhad has entered into a memorandum of understanding (MOU) with Cellcast plc to develop interactive television services for broadcasters in Malaysia and Singapore.

Cellcast is engaged in the design, development, manufacturing, marketing and sales of interactive television applications, formats and services, and other telecommunication solutions in the UK and worldwide.

It will be using Cellcast's interactive television formats and solutions, and mTouche's short messaging platform, mTouche Interactive TV Platform for premium SMS and premium IVR services. At the same time, Cellcast will assist mTouche in the provision of mobile messaging services in Europe.

The two companies will expect to complete their initial collaboration and enter a joint venture within six months.

mTouche chief executive officer Eugene Goh said "This collaboration with Cellcast will fast-track our expansion to Europe and also widens our range of products and services. The resultant joint-venture between the two parties will contribute positively to the future earnings of mTouche."

Andrew Wilson, Chief Executive Officer of Cellcast plc, said "We are very pleased to be exploring new opportunities in South-East Asia with a company that has such expertise and vision."

Established in 2002, mTouche Technology Berhad has its headquarters in Kuala Lumpur and subsidiaries in Malaysia, Singapore, Thailand and Indonesia, and in Hong Kong.

Headquartered in London, Cellcast plc is a leading international provider of participation television applications and interactive mobile content in the fast-growing multi-platform digital entertainment sector with associated operations in Paris, Beirut, Mumbai, Hong Kong and Buenos Aires.

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