Television

Channel 4 signs new media deal with Buena Vista for hit shows 'Lost', 'Desperate Housewives'

MUMBAI: Buena Vista International Television (BVITV) and the UK's Channel 4 New Media have signed an agreement. This will enable viewers to access clips from US broadcaster ABC's hit shows Lost and Desperate Housewives online and via mobile.

Following the launch of the second season of Desperate Housewives on Channel 4, viewers can see clips of forthcoming episodes online at www.channel4.com/desperatehousewives or via the Channel 4 mobile portal using 2.5G or 3G mobile phones. Also available will be interviews with the cast and crew, and trailers of episodes from season one.

In addition, original content such as The Lost Video Daries, designed especially for mobile and DVD distribution platforms, will become available later this year. The Diaries will be available later this year in the UK exclusively on Channel 4's Lost site and the broadcaster's mobile portal.

Fans will be able to watch preview clips of the second season of Desperate Housewives online or via the Channel 4 mobile portal using 2.5G or 3G phones. Exclusive interviews with cast and crew and trailers of episodes from series one will also become available.

Channel 4 New Media says that viewers expect to be able to interact with their favourite shows outside of just the TV broadcast, and this is especially true of popular shows such as Desperate Housewives and Lost.

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