Dishtv launches movie-on-demand service

MUMBAI: Dishtv, Subhash Chandra's Essel Group-promoted DTH platform, has announced the launch of its movie-on-demand (MoD) service. The feature will offer two movies per week, allowing viewers to control the choice and timing of the movie.

Dishtv subscribers can order the movie through IVR/Phone, SMS, or by logging onto www.dishtvindia.com. The subscriber is authorised to view the movie within 24 hours for Rs 40.

According to Dishtv India managing director Sunil Gupta, the company is in dialogue with filmmakers and producers to secure rights to distribute as well as release their films via its newly offered MoD platform. "Our goal is to provide a balance of offbeat and independent movies, in addition to a wide selection of mainstream movies. Dishtv views VoD as an opportunity for filmmakers to reach a large audience."

Speaking on the service, he adds further, ?Unlike traditional pay-per-view, the consumer can watch the film of his choice at any time. In the current broadcasting environment, programme timing and selection is the exclusive prerogative of the broadcaster. With MoD, the consumer has complete control over the content.?

A research conducted by the company indicates that movies shown on a schedule doesn?t interest consumers much because of their daily chores and routine. "Moreover, they will go to a nearby shop at any time to get VCD?s on rent. This service will allow consumers to view their choice of movie in true DVD format at more convenience, also reducing the damage caused by video piracy," says Gupta.

Latest Reads

Tata Sky to launch Telugu and Tamil cinema

Tata Sky recently launched value-added services - Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, priced at Rs 45 per month. The ad-free services are affordable by people of all age groups, geographical and socio-economic boundaries.

DTH DTH Services
Dish TV appoints Ranveer Singh ahead of festive season

DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador.

DTH DTH Operator
DTH subscriber growth slow in first half of 2018

Growth of direct to home (DTH) subscriber base of private players in India was the slowest in five half-years for the half year ended 30 June 2018 (HY 2018, half year under review) as per Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
DishTV launches ‘Thriller Active’ service on both platforms

Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-

DTH DTH Operator
Dish TV ropes in Mukund Cairae as biz head sports and exclusive content

Dish TV, the largest DTH operator in India, has appointed Mukund Cairae as business head sports and exclusive content.

DTH DTH Operator
SPN’s riposte to Tata Sky yanking off its channels

A commercial dispute with Sony Pictures Networks India (SPN) and TV Today group has left DTH provider Tata Sky’s subscribers in a rather tricky position.

DTH DTH Operator
MIB reiterates 45-day alert to pubcaster on sports signal sharing

Ministry of Information and Broadcasting (MIB) has reiterated that broadcast rights holders of sporting events for the India region should inform pubcaster Prasar Bharati of signal sharing details at least 45 days in advance.

DTH DTH Operator
D2H brand increases focus on South, launches new customer awareness TVC campaign

D2H, brand of Dish TV India Limited, the world’s largest single-country DTH Company, has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand.

DTH DTH Operator
Irdeto Partners with Airtel to Secure Content on Airtel’s Digital TV Platform

Irdeto has partnered with Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto will deploy its security solutions to secure the linear channels offered on the set-...

DTH DTH Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories