Football marketing firm Globo TV Sports launches website

MUMBAI: Sports rights distributor Globo TV Sports, whose catalogue is 70 per cent football, debuts on the web.

The site includes updated information about football matches of the Brazilian Championship, S?o Paulo Championship, Rio de Janeiro Championship and the Brazilian Cup, in addition to the history of the most important Brazilian teams and timetables of the next games.

Next month, the site will be completed and will include interviews with several football stars and daily bulletins with behind-the-scene information about the most popular sport in Brazil.

The site’s goal is to provide clients of Globo TV Sports and football fans with updated information, also in English, about our five-time-champion sport. The page also offers a brief history of the other sports offered by the Brazilian distributor, including marathons, stock car competition and futsal championships.

Globo TV Sports director Marcelo Spínola says, “With the home page, we’ll show the world the daily events of Brazilian football and talk about the players who made the headlines in the season. Moreover, we created a relationship interface with our partners, offering another differential to our potential clients”.

Under the Brazilian Magic Football brand, the distributor’s package includes 82 live games of the Brasileiro (Brazilian National Championship), Carioca (Rio de Janeiro Championship), Paulista (S?o Paulo Championship) and Copa do Brasil (Brazilian Cup) championships, for the 2006 to 2008 seasons. The matches are broadcast with English narration and commentaries, with interfaces and statistics especially created for the international market.

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