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The service will enhance the
choice for viewers looking for
the best of pay television services
in the country. Tata Sky states
that the platform will offer
its subscribers a wide array
of programming choices with
interactive features and superior
picture and sound quality.
Tata Sky Ltd CEO
Vikram Kaushik said, "We
are committed to building a
state-of-the-art DTH operation
in India for which we have selected
NDS to provide end-to-end solutions.
This will enable us to transfer
control and choice into the
hands of subscribers".
NDS
Asia Pacific VP and GM Sue Taylor
said, "We are delighted
to be selected by Tata Sky.
This is an endorsement of the
NDS position as the leader in
conditional access systems.
As systems integrator, NDS is
uniquely capable of delivering
the complex platform in the
aggressive timescale set by
Tata Sky."
The
digital technology of Tata Sky
DTH service will eliminate many
recurrent problems that consumers
face while watching television
in India. The DTH satellite
signal is always on and will
eliminate instances of service
downtime caused by power cuts
and cable cutting. The Tata
Sky service will have fixed
channel positions and pre-tuned
audio levels, informs the official
release.
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