Television

Sony BMG to re-brand music greats with new label

MUMBAI: The Sony BMG Strategic Marketing Group (SMG) has launched a new record label, Burgundy Records.

The new Sony BMG SMG imprint label will sign on multi-platinum artists and release new titles in conjunction with an innovative marketing campaign that will promote the artists through traditional and non-traditional channels. Burgundy Records will mark its debut with the signing of singer Chaka Khan and Aaron Neville.

Sony BMG executive VP Joe DiMuro says, "I am looking forward to working with many of the artists that I grew up with and making their music available to everyone, including new and old fans alike. I am confident that Burgundy Records will be a fantastic addition to the Sony BMG myriad of labels."

Aaron Neville says, "I am excited to be a part of Burgundy Records and look forward to giving my existing fans and hopefully new fans some brand new music."

Chaka Khan says, "I am very much looking forward to my partnership with Burgundy Records. I think that Burgundy was made for me, and I know that we'll do great things

together."

Burgundy Records will also sign artists who have retained strong consumer affinity over the decades and produced a catalogue of music that is still relevant and appreciated today. The label's primary target audience will be the often under-served adult consumers who may consider themselves fans of the artists' earlier work and are eager to hear new material. In tandem with this outreach to a loyal consumer base, the label will also bring widespread exposure for these iconic artists and their new music to a contemporary audience.

With the launch of Burgundy Records, The Sony BMG Strategic Marketing Group will extend its approach to music marketing, operating under the conviction that an artist's success is not defined exclusively by radio spins.

Central to every project executed by SMG is the concept of a 360-degree approach. By operating much like an agency, the Group analyses artists from every angle and promotes them through a variety of channels, including licensing, strategic partnerships, mobile applications, DRTV, tour marketing

and publicity.

"Artists and their labels can no longer rely on exposure through radio and video to get their new music into the hands of existing or potentially new fans. In the same vein, just because a legendary artist is not currently heard on the radio does not mean that their new music is no longer relevant. Artists like Aaron Neville and Chaka Khan are viable and relevant musical legends, and Burgundy Records is committed to promoting and celebrating the breadth and depth of music that these artists create" adds DiMuro.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Baavle_Utaavle.jpg?itok=roHnkzhD
Sony Sab strengthens primetime slot with 'Baavle Utaavle'

Sony Sab is all set to launch its new show, Baavle Utaavle, #Gufu Ki Visfotak Love Isstory, produced by Director’s Kut production house Rajan Shahi. The show will go on air on 18 February, every Monday to Friday at 10 pm.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/TV9_Bharatvarsh.jpg?itok=lzr3B7fe
TV9 enters Hindi heartland with TV9 Bharatvarsh

TV9 News Network is all set to launch its national Hindi channel, TV9 Bharatvarsh, next month in Delhi. The channel is ready with its largest news studio in the country, which will use the best of AR and VR technologies, and BOT news tracker in its presentation.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Chrome_DM.jpg?itok=Vzh5LDxy
Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres

The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/Rupay.jpg?itok=X8M0HO9f
Pro Volleyball League attracts 14.3 mn viewers in week 1 on TV

The first leg of RuPay Pro Volleyball League (PVL) which happened in Kochi witnessed 14.3 million viewers sample the league on Sony Pictures Network (SPN) India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/mtv.jpg?itok=raQzzzLI
MTV associates with Brave Combat Federation for 'Brave 20'

MTV, India’s youth brand, is all set to bring the fight series MTV Brave 20 in association with the Brave Combat Federation presented by Mercury Sports Entertainment on 17 February at 9 pm.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/bag.jpg?itok=WdVZEAML
Q3 2019: BAG Films Television and Radio Dhaamal profits up

The Anurradha Prasad-led BAG Films and Media Ltd (BAG Films) reported 38.1 per cent higher year-on-year (y-o-y) consolidated revenue for the quarter ended 31 December 2018 (Q3- 019, period or quarter, under review) at Rs 48.67 crore as compared to Rs 33.94 crore in the corresponding prior year...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/zee.jpg?itok=paGRPClV
Comcast, Sony in the running for ZEEL stake?

In the latest financial results, Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka mentioned that the company has narrowed down its search for a partner to divest up to 50 per cent stake in the company, an announcement it made in November 2018.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/9x-jalwa.jpg?itok=dTEgvuDY
9X Jalwa launches Jalwa #10YEARCHALLENGE

MUMBAI: 9X Jalwa, the Bollywood hits music channel by 9X Media, has created Jalwa #10YEARCHALLENGE, a unique property that showcases the songs of Bollywood stars from past to present. Jalwa #10YEARCHALLENGE will feature stars such as Aamir Khan, Aishwariya Rai, Kajol, Akshay Kumar, Salman Khan,...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/Murtaza-Ahmadi.jpg?itok=4zZ7uTuy
CNN meets the young Lionel Messi fan from Afghanistan who is now a Taliban target

In January 2016, a photo of young Murtaza Ahmadi went viral, thanks to his makeshift version of an Argentine football shirt of his idol Lionel Messi. The photo earned the child two autographed shirts, a signed football and a meeting with the footballer in Qatar 11 months later.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories