2006 football World Cup will generate $6.35 billion in revenues for mobile companies: Study

MUMBAI: The 2006 football World Cup in Germany represents an opportunity to promote 3G.

However it will be established content, such as text-based services that will generate the most significant revenue. That is the opinion of a study World Cup 2006: Scoring with mobile content and services published by research company visiongain.

The study found that the one-month long tournament will generate $6.35 billion in revenue, with text-based services and downloads, such as ringtones and logos, the most significant.

After these services, the study found that gambling and gaming will be the next most profitable World Cup-related content. The industry will also look to generate revenue through interactive video messaging, video clips and even blogging services.

In India the event will air on ESPN Star Sports (ESS).

The report notes that the telecom industry has the potential to generate significant revenue from the 2006 World Cup. However, operators aiming to utilise the tournament’s popularity to push 3G at the expense of more traditional services will miss out. The key revenue generators will be tried and tested text services, ringtones and logos.

The dynamics of the market will also contribute to the strategy chosen. Nations that have qualified for the World Cup will have different strategies available due to the merchandising opportunities opened by having the national team on board. However, visiongain believes that there are still significantly higher than normal revenues to be generated in many nations that have not qualified.

Operators and vendors will push 3G technologies at the World Cup in an attempt to increase subscriber interest. They will also use it as an opportunity as a test-bed and showcase for new services, such as mobile broadcast TV.

The content of the World Cup lends itself well to highlights clips, which operators have been busy purchasing the rights for, as well as mobile gambling. In addition, the event presents a perfect opportunity for operators to promote 'user communities', which are in this case tied to a particular national team.

Video streaming will be pushed to promote 3G services, particularly in Europe where 3G operators are still looking to repay the vast sums spent on licences.

Latest Reads
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories