Television

FM radio II: Adlabs sweeps stations in East India

NEW DELHI: The government?s financial FM radio juggernaut rolls on with the frequencies put up for sale in eastern part of India fetching it Rs. 207 million in one time licence fee and Adlabs bagging a major of the bids.

In a phased bidding for FM radio licences, the eastern region offered private players 66 frequencies across 17 cities. In all, 59 bids were received of which 48 qualified.

With this, 165 frequencies have been allotted against 206 available frequencies in the metros, north and eastern India. Bidding for the remaining 132 frequencies in 40 south and west Indian cities will be held over the next two Fridays.

After establishing its dominance in the FM radio space in North India, Anil Ambani-controlled Adlabs Films Ltd today made its presence felt in the country's eastern part, Press Trust of India (PTI) reported today.

Adlabs, which had bagged 26 licences so far, including seven in big cities, increased its presence to 41 cities by emerging among the top bidders in 15 new cities today.

Following Adlabs closely was Sun TV group's South Asia FM. The company, which won licences in around nine northern cities in the last round, won licences in 15 cities today.

Times Group's Entertainment Network India Ltd (ENIL), already a major player in the private FM radio sector, bagged one licence in this round, cornering Patna for which it bid Rs 51 million, the highest bid amount in this round.

In today?s bidding, Patna received the highest bid amount of Rs 51 million. In fact, most of the players were bullish on Patna but failed to bag licence as Entertainment Network India Ltd (ENIL)'s Rs 51 million bid jacked up the reserve price, which is one-fourth of the highest bidder. Puran Multimedia (Rs 12 million) and Adlabs (Rs 12 million) both failed to make the cut.

Interestingly, many of the big players were conspicuous by their absence in this round. These include Music Broadcast Pvt Ltd (Radio City), Radio Mid-Day, Radio Today and HT Music and Entertainment, the PTI report said.

The government had put 66 FM stations on the block for today's bidding in West Bengal, Orissa, Bihar, Jharkhand and the entire north-eastern region. The cities included Patna, Asansol, Jamshedpur, Ranchi, Agartala, Itanagar, Kohima, Shillong and Port Blair. But it sold 48 of the 66 stations, the PTI report said.

The bidding phase was started on January 6, 2006 when 13 A and A+ category cities went for the bidding.

Of the total 206 licences, the government has put on block so far, it has managed to sell 164 radio stations and is assured of revenues of about Rs 6,400 million, which it receives as one-time entry fee.

(Rs.44=1 US$)

ALSO READ:

Sun plans pre-IPO preferential allotment

FM radio II: Rs 5 bn+ licence fee in 1st round

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/zee.jpg?itok=cSVH9EqA
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Zee-TV.jpg?itok=lBZaLw5Q
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/old.jpg?itok=VayqOVWq
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/vimal.jpg?itok=vZMIDq7y
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/zee.jpg?itok=A45zgrUK
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/mnx.jpg?itok=kkSouPMq
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hk.jpg?itok=_7gx18dv
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories