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Still, that is an improvement over the immediately preceding quarter
when the news broadcast major posted a net loss of Rs 65 million,
slipping into the red for the first time since going public as expenses
on personnel surged.
On future plans, Reuters quotes Roy as saying, "There's a lot
of interest for a strategic stake in ndtv.com, and we are weighing
the option of unlocking value in it right now, or six months down
the line."
The company will also launch a general entertainment channel in
India, possibly over the next six months, and look at broadcasting
separate regional language feeds to the big cities, the report quotes
Roy as saying.
Among the performance indicators that the company has chosen to
highlight is the addition of 245 new brands and 96 new advertisers
to its marketing base.
BUSINESS HIGHLIGHTS
The news broadcaster tied up with digital platforms with DirecTV
(USA), BSkyB (UK) and ATN (Canada) to launch the English news channel
NDTV 24x7. With this, NDTV's global presence now extends across
four continents.
NDTV's marketing and sales subsidiary, NDTV Media has entered into
a strategic tie-up with MSN to represent and market MSN in India.
NDTV has also entered into the e-commerce business with the formal
launch of ndtvshopping.com.
Earlier, this year, NDTV LTD marked its foray into radio through
its subsidiaries, NDTV News LTD, together with the infotech company
Value Labs, Malaysian broadcaster Astro. The company has acquired
a minority stake in three radio companies that hold licenses for
FM radio broadcasting in Mumbai, Delhi and Kolkata under the brand
name of Red FM. The company entry into the radio venture has happened
at a time when the licensing regime for radio has liberalised considerably,
making efficiently run radio ventures profitable.
This is a significant step as NDTV develops into a multimedia company.
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