The BS source pointed out that Ethiraj will be "driving this
(initiative) from Business Standard and will also be in charge
of BS website's content operations.
Indiantelevision.com learns from media industry sources that the
BS-NDTV Profit deal is likely to include marketing and other revenue
generating activities like organising and promoting off-line events
jointly, apart from content sharing.
However, this deal gives rise to tantalising opportunities of expanding
the relationship into other areas of mutual benefit like designing
TV shows for NDTV Profit, a business news channel launched in 2005.
Though not ruling out the possibilities of expanding the relationship
to other segments of the media, the BS source said at this moment
such questions are "premature."
Broadly speaking, Ethiraj's area of responsibility is likely to
cover Internet, TV, mobile telephony, broadband and, of course,
television. However, in the immediate to near term it will be Internet
that will be his focus areas. This will also include driving content
on BS Internet activities through fare generated by the newspaper
and NDTV Profit.
It is worth noting here that Business Standard Ltd, a Kotak Mahindra
group company, has flirted with television production before. In
the late 2000s, it produced business programmes for the national
broadcaster Doordarshan through its television division BS TV.
Ethiraj earned his stripes at The Economic Times and moved
to CNBC TV18 when the television news business was just beginning
to create an impact.
It was in 2003 that BS, the subsidiary of Kotak Mahindra, entered
into a strategic investment with global publishing house the Financial
Times of the United Kingdom, which bought into the daily by picking
up a 13.85 per cent equity stake.