Television

Nickelodeon Online launches 'New Game of the Week'

MUMBAI: To kick off the New Year, Nickelodeon Online HAS unveiled its latest addition for fans and has launched its "New Game of the Week" feature on Nick.com.

Games of the week will be free, brand new Nick property-themed games are made available to Nick.com visitors on a weekly basis. One original Nick or third party published game will roll out every Friday throughout the course of 2006. The games will be based on popular Nickelodeon properties such as Jimmy Neutron: Boy Genius, Avatar, SpongeBob SquarePants, The X's, Danny Phantom and others.

"The 'New Game of the Week' shows our commitment to providing safe, fun games for kids and families, and helps demonstrate our leadership in original online gaming development. We want to remind kids that we have the most games online and become a destination for online gamers by bringing new high-quality, skill-building games to kids," said Nickelodeon Online senior vice president and general manager Mike Skagerlind.

The first "New Game of the Week," Jimmy-Timmy: Co-Pilot Chaos, rolled out on 6 January and earned a spot as the number-one game on Nick.com. In the current "New Game of the Week," Avatar: Fortress Fight, users choose a tribe and fight to the finish to see whose nation's fortress falls first. High scores will be posted on the website. In order to post a score, a user must possess a "NickName" and be logged into the site. Nick.com will also offer a new game player page and users can post messages, tips and tricks about their favorite new games on the Nick Game of the Week Message Board. Nick's "New Game of the Week" is also available to sponsors.

Nick.com's featured "New Game of the Week" line-up join's an extensive line of free Nick-published and third party games available from Nickelodeon on Nick.com. There were more than one billion game plays on Nick.com last year and more than 500 million plays on Nickjr.com. Nickelodeon also offers a selection of more than 60 family-friendly paid downloadable games on Nick Arcade.

Nick Online also plans to build distribution partnerships throughout the year with third parties and portals to syndicate these games to a broader market. Nick Arcade's portfolio of downloadable games will frequently be updated with new releases from third-party developers and original games published by Nick Online.

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