Nimbus Television gears up for 06; to ink deal with intl. production house

MUMBAI: The television production arms of Nimbus Communications - Nimbus Television and its wholly owned subsidiary Nirvana Television Ltd are looking at doubling their production output this year and in the pipeline are at least four new shows.

That aside, the company is also looking at entering into a collaboration with an international production house towards the latter half of 2006.

While the company is in talks with three-four international television production houses, nothing has been finalised as of now.

"This collaboration will open up the international market for television programming produced by Nimbus specifically for the international audience. Currently a lot of Indian movies being made are on par technically with the best of the world cinema and there is no reason why that cannot happen for Indian television as well. Nimbus will be the first Indian company to lead this movement," said Nimbus Communications creative director films and television Mautik Tolia.

Apart from this, Nimbus is also in the process of bringing some systems and practices (S&Ps) in place that will help direct interface between the channels and the production house as also in maneuvering creative control.

The company is in talks with an agency that will lay out the S&Ps for them.

"TV shows today are still produced in pretty much the same inefficient chaotic manner as they used to 20 years back. The objective of this initiative would be to stop spillage and leakage in the TV production process to ensure optimisation of production and minimising production inefficiencies. It will also ensure that clients are serviced better as they will be getting real time updates on the production process through a common interface between the client and Nimbus," said Tolia.

Nimbus Communications, which started out as an airtime selling agency, has managed to move up the value chain to become an agency that provides full service sports marketing and production services, end to end solutions including rights management, television production, sponsor services, event management, new media content and on air ad sales.

Now the television arm is also looking at restructuring itself a la a Hollywood studio model. Through co-production and acquisitions of smaller production houses, the company will move on to a business model wherein it will have a number of production houses specialising in varied content residing within the larger Nimbus umbrella. "This will completely change the way television business operates today," Tolia added.

In August last year, UK based private equity fund 3i acquired 33 per cent stake in Nimbus for Rs 1.97 billion. "The funding for co-productions and acquisitions will come from there," Tolia informed.

On the programming front, Nimbus has already been contracted to produce the ICC Champions Trophy, Afro-Asian Cup, NFL amongst other sports events in 2006.

Nirvana Television will be introducing new formats like a sports reality show on a sports channel and also a sports based soap. In fiction, a saas-bahu drama series called Beta and the second season of Kareena Kareena (Zee TV) are scheduled. A reality show called 100 is also in the pipeline.

"2005 has been a very special year for us considering we produced 545 hours of TV programming consisting of nine shows and six sports events. What is interesting is that at Nimbus we have mastered the art of striking a balance between Hindi and regional language programming, an achievement which is very evident in our offerings," said Tolia.

The production house is aiming at emerging as the market leader by the end of this year "not just in terms of volume but also in terms of sheer innovations that will be brought about both at the micro level through creating cult cutting edge TV shows and at the macro level by way of bringing a paradigm shift changing the way television business is run currently," said Tolia.

Also notable is the fact that the production house has received four nominations at this year's Apsara Film and Television Producers' Guild Awards, whereas Balaji and UTV have received two and three nominations respectively. Nimbus' nominations are in the following categories:

Best actor in a TV serial: Sudhir Pandey for Kareena Kareena

Best comedy series: Kareena Kareena

Best sports show: Challenger Series 2005, Mohali

Best title song: Kareena Kareena

"In 2005, we've produced shows in five languages - Tamil, Kannada, Telugu, Hindi and English of which Kareena Kareena and Amma Nagamma have been No.1 shows on their respective channels," informed Tolia.

Latest Reads
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories