Television

Nimbus Television gears up for 06; to ink deal with intl. production house

MUMBAI: The television production arms of Nimbus Communications - Nimbus Television and its wholly owned subsidiary Nirvana Television Ltd are looking at doubling their production output this year and in the pipeline are at least four new shows.

That aside, the company is also looking at entering into a collaboration with an international production house towards the latter half of 2006.

While the company is in talks with three-four international television production houses, nothing has been finalised as of now.

"This collaboration will open up the international market for television programming produced by Nimbus specifically for the international audience. Currently a lot of Indian movies being made are on par technically with the best of the world cinema and there is no reason why that cannot happen for Indian television as well. Nimbus will be the first Indian company to lead this movement," said Nimbus Communications creative director films and television Mautik Tolia.

Apart from this, Nimbus is also in the process of bringing some systems and practices (S&Ps) in place that will help direct interface between the channels and the production house as also in maneuvering creative control.

The company is in talks with an agency that will lay out the S&Ps for them.

"TV shows today are still produced in pretty much the same inefficient chaotic manner as they used to 20 years back. The objective of this initiative would be to stop spillage and leakage in the TV production process to ensure optimisation of production and minimising production inefficiencies. It will also ensure that clients are serviced better as they will be getting real time updates on the production process through a common interface between the client and Nimbus," said Tolia.

Nimbus Communications, which started out as an airtime selling agency, has managed to move up the value chain to become an agency that provides full service sports marketing and production services, end to end solutions including rights management, television production, sponsor services, event management, new media content and on air ad sales.

Now the television arm is also looking at restructuring itself a la a Hollywood studio model. Through co-production and acquisitions of smaller production houses, the company will move on to a business model wherein it will have a number of production houses specialising in varied content residing within the larger Nimbus umbrella. "This will completely change the way television business operates today," Tolia added.

In August last year, UK based private equity fund 3i acquired 33 per cent stake in Nimbus for Rs 1.97 billion. "The funding for co-productions and acquisitions will come from there," Tolia informed.

On the programming front, Nimbus has already been contracted to produce the ICC Champions Trophy, Afro-Asian Cup, NFL amongst other sports events in 2006.

Nirvana Television will be introducing new formats like a sports reality show on a sports channel and also a sports based soap. In fiction, a saas-bahu drama series called Beta and the second season of Kareena Kareena (Zee TV) are scheduled. A reality show called 100 is also in the pipeline.

"2005 has been a very special year for us considering we produced 545 hours of TV programming consisting of nine shows and six sports events. What is interesting is that at Nimbus we have mastered the art of striking a balance between Hindi and regional language programming, an achievement which is very evident in our offerings," said Tolia.

The production house is aiming at emerging as the market leader by the end of this year "not just in terms of volume but also in terms of sheer innovations that will be brought about both at the micro level through creating cult cutting edge TV shows and at the macro level by way of bringing a paradigm shift changing the way television business is run currently," said Tolia.

Also notable is the fact that the production house has received four nominations at this year's Apsara Film and Television Producers' Guild Awards, whereas Balaji and UTV have received two and three nominations respectively. Nimbus' nominations are in the following categories:

Best actor in a TV serial: Sudhir Pandey for Kareena Kareena

Best comedy series: Kareena Kareena

Best sports show: Challenger Series 2005, Mohali

Best title song: Kareena Kareena

"In 2005, we've produced shows in five languages - Tamil, Kannada, Telugu, Hindi and English of which Kareena Kareena and Amma Nagamma have been No.1 shows on their respective channels," informed Tolia.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/hichki.jpg?itok=YnbGpJnc
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/raid.jpg?itok=P0Yt38Li
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/travelxp.jpg?itok=fZ5WlyF7
Travelxp explores Nagaland this month; Strictly Street, Krazee Foodie return for second seasons

Travelxp, the world’s leading travel channel, continues to excite its viewers with its popular show ‘Xplore Nagaland’ and new seasons of ‘Strictly Street’ and ‘Krazee Foodie’ as it continues to bring an experience of new places, diverse cultures and exotic cuisine straight to viewers’ living rooms...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/bbc.jpg?itok=bcNVAmGo
BBC StoryWorks expands into India

BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of wider growth across the Asia Pacific region.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/firstpost.jpg?itok=eJfp--s7
Firstpost turns 7: a look back at the milestones

MUMBAI: Firstpost.com India’s leading digital news platform known for its path breaking content and remarkable journalism, celebrates 7 years in the industry. The platform was launched in 2011 by Network18 as an exclusive online news and views website and app accessible across platforms and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/star-sports.jpg?itok=CvBZ76Tv
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/Sunil_Lulla.jpg?itok=JxBknQjA
Sunil Lulla joins Balaji Telefilms as group CEO

MUMBAI: Indian production company Balaji Telefilms has appointed Sunil Lulla as its new group chief executive officer. His new role will be effective from 25 May 2018. He will replace Sameer Nair who quit the company to join Applause Entertainment.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/19/Women_team.jpg?itok=GlXhW-Eb
Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/itw.jpg?itok=k4WnARII
ITW Consulting appoints Navneet Sharma as president, international strategy, sales & IP development

ITW Consulting, a global sports commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Navneet Sharma as president international strategy sales and IP development w.e.f. from May 2018.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories