Nimbus Television gears up for 06; to ink deal with intl. production house

MUMBAI: The television production arms of Nimbus Communications - Nimbus Television and its wholly owned subsidiary Nirvana Television Ltd are looking at doubling their production output this year and in the pipeline are at least four new shows.

That aside, the company is also looking at entering into a collaboration with an international production house towards the latter half of 2006.

While the company is in talks with three-four international television production houses, nothing has been finalised as of now.

"This collaboration will open up the international market for television programming produced by Nimbus specifically for the international audience. Currently a lot of Indian movies being made are on par technically with the best of the world cinema and there is no reason why that cannot happen for Indian television as well. Nimbus will be the first Indian company to lead this movement," said Nimbus Communications creative director films and television Mautik Tolia.

Apart from this, Nimbus is also in the process of bringing some systems and practices (S&Ps) in place that will help direct interface between the channels and the production house as also in maneuvering creative control.

The company is in talks with an agency that will lay out the S&Ps for them.

"TV shows today are still produced in pretty much the same inefficient chaotic manner as they used to 20 years back. The objective of this initiative would be to stop spillage and leakage in the TV production process to ensure optimisation of production and minimising production inefficiencies. It will also ensure that clients are serviced better as they will be getting real time updates on the production process through a common interface between the client and Nimbus," said Tolia.

Nimbus Communications, which started out as an airtime selling agency, has managed to move up the value chain to become an agency that provides full service sports marketing and production services, end to end solutions including rights management, television production, sponsor services, event management, new media content and on air ad sales.

Now the television arm is also looking at restructuring itself a la a Hollywood studio model. Through co-production and acquisitions of smaller production houses, the company will move on to a business model wherein it will have a number of production houses specialising in varied content residing within the larger Nimbus umbrella. "This will completely change the way television business operates today," Tolia added.

In August last year, UK based private equity fund 3i acquired 33 per cent stake in Nimbus for Rs 1.97 billion. "The funding for co-productions and acquisitions will come from there," Tolia informed.

On the programming front, Nimbus has already been contracted to produce the ICC Champions Trophy, Afro-Asian Cup, NFL amongst other sports events in 2006.

Nirvana Television will be introducing new formats like a sports reality show on a sports channel and also a sports based soap. In fiction, a saas-bahu drama series called Beta and the second season of Kareena Kareena (Zee TV) are scheduled. A reality show called 100 is also in the pipeline.

"2005 has been a very special year for us considering we produced 545 hours of TV programming consisting of nine shows and six sports events. What is interesting is that at Nimbus we have mastered the art of striking a balance between Hindi and regional language programming, an achievement which is very evident in our offerings," said Tolia.

The production house is aiming at emerging as the market leader by the end of this year "not just in terms of volume but also in terms of sheer innovations that will be brought about both at the micro level through creating cult cutting edge TV shows and at the macro level by way of bringing a paradigm shift changing the way television business is run currently," said Tolia.

Also notable is the fact that the production house has received four nominations at this year's Apsara Film and Television Producers' Guild Awards, whereas Balaji and UTV have received two and three nominations respectively. Nimbus' nominations are in the following categories:

Best actor in a TV serial: Sudhir Pandey for Kareena Kareena

Best comedy series: Kareena Kareena

Best sports show: Challenger Series 2005, Mohali

Best title song: Kareena Kareena

"In 2005, we've produced shows in five languages - Tamil, Kannada, Telugu, Hindi and English of which Kareena Kareena and Amma Nagamma have been No.1 shows on their respective channels," informed Tolia.

Latest Reads
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show AajShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories